by Matt Brady and Ryan McLelland
Without a doubt,
the story of the New York Comic-Con on Saturday didn’t come from a publisher, creator, or manufacturer. The story was the crowd.
In retrospect, on Saturday, many exhibitors and pros at the con were looking back at Friday’s healthy turnout as something they perhaps should’ve taken as a warning sign. While Friday featured programming all day for trade exhibitors and attendees, the exhibition floor was only open to press and trade from noon until four. By two o’clock, the floor was looking nicely full – a good crowd for a Friday of a show.
When the floor was readying to open to the public at four o’clock, a long line had formed of people waiting to get in, both the exhibition floor, and the programming. Later that evening, the floor was pleasantly crowded. A lot of people, true, but also, there was still room to move around, stop and talk, and take the time to look at booths.
Virtually all exhibitors were pleased with the turnout, anticipating great things for the weekend, particularly Saturday, which is usually the strongest day of any three-day show.
Little did they know.
Thanks to a blitz by the local media,
a lot of people thought it would be a good idea to go to the New York Comic-Con on Saturday. Not
a lot in terms of a comic book convention, but
a lot in terms of a rock show.
Reportedly, the line for buying tickets formed sometime in the early morning for the 11:00am opening. By 10:00am, that line stretched through several queue areas of the Jacob Javits Center, as Comic-Con staffers were constantly asking people to move one way or the other, relocating the line as it grew too large for one area, and overflowed into another. Those who were lucky enough to buy tickets for the show (more on that in a moment) were then moved into
another line, that being the line for those who already had tickets and were waiting for the exhibition floor to open. As the clock ticked by towards 11:00am,
that line grew to a similar proportion as the other, weaving through different areas of the Javits Center, with staffers herding people form one area to another as it rapidly outgrew its space.
At 11:00, both the exhibition floor opened, and programming began. While a trickle of people turned into a rush on the floor, early-morning programming took a major hit. Case in point, Marvel’s “Cup ‘O Joe” panel, which was scheduled to begin at 11:00am. At 11:00am, though, many ticket holders were still an hour if not more from getting on to the exhibition floor, while those who were hoping to buy tickets and then quickly get themselves to the panel didn’t have a chance.
As a result, “Cup ‘O Joe” saw relatively sparse attendance, something accentuated by the fact that the convention organizers, considering the hometown and overall appeal of Quesada and Marvel put the Editor-in-Chief into the Special Events Hall, which could seat approximately 3,000 people. It was clear to everyone that maybe one sixth to one seventh of that amount made it in. Other early morning panels suffered from poor attendance as well.
By 12:30pm, the show had officially sold out, with no more tickets available. Comic-Con staffers then began turning people away at the door, and reportedly, police were stationed in the bus drop-off area, allowing only those with yellow exhibitor badges to disembark at the Javits Center, sending all others back.
Around the same time the Comic-Con sold out of tickets, the exhibition floor (which can reportedly hold 10 to 12,000 people) was closed by city officials, due to the crowd size. For a period that stretched from roughly noon until 5:00 pm, access to the main convention floor was tightly limited with one-to-one departures to admittance exchanges going on, or, for longer periods, no new people allowed on the floor.

Lines, which hadn’t really shrunk at all from the start of the day, began to grow again, but this time, with more frustration in the air, as those who paid for tickets could not access the floor. Along with convention attendees, for large portions of the day as well, retailers, professionals, and exhibitors were not allowed back on the floor either. The latter translates to a quick lunch or bathroom break, or jumping out to take part in a panel or take a meeting – and you were out for hours, joining the line with others who were waiting to get back on the floor.
The frustration level among everyone, needless to say, was palpable, as due to the sheer volume of people, communication between Comic-Con staffers and attendees broke down, virtually entirely.
Fans like Shawn Flynn of Bellmawr, NJ found that he waited in line for an hour for tickets just to wait longer in line with no time on when he was getting into the actual show. “The police shut it down,” was what Flynn heard noting that at 2:30pm, he was “just hopes to get in.”
Walking down the line, Flynn’s comments were only the tip of the iceberg, both in content and tone. “Big rip off,” said one fan waiting in a line that was moving with glacial slowness. If there was any bright side, the situation was a unifier for the industry – it was an equal opportunity stopper, as mingling along the line, many pros who were as locked out as the fans gathered in small groups, trying to figure out what to do – stay and try to get in, or go home. Reportedly, the show turned away in the neighborhood of 4 to 6,000 people.
In the cases of individuals who purchased tickets online, only to be confronted with an hours-long line or those who bought tickets at the show, and could not get in for hours, and left, Reed Exhibitions, which runs the show, had fliers available in the show office in regards to its ticket refund policy – and refunds are not guaranteed.
Saturday, Reed acknowledged the state of affairs at the show, and posted the following message on their
website:
”Due to large and unanticipated consumer participation at New York Comic-Com on Saturday, February 24th, show organizers have announced that on-site ticket purchase and registration for Sunday, February 25th is CLOSED. There will be NO on-site ticket sales for that day. Guests who have pre-registered for New York Comic-Con will be granted priority status and everyone who has already paid for a ticket is guaranteed access to the show.
“Convention officials regret any inconvenience and dissatisfaction that some people may have felt as a result of overcrowding at the Javits Center on Saturday and they will quickly act to address these individuals’ concerns. The community of comic fans in New York City is strong and vibrant and New York Comic-Con looks forward to building a relationship with these fans that extends well into the future. The convention is grateful for the support and enthusiasm that led so many people to attend its inaugural event.
”Meanwhile, lurking around the information booth one could witness even exhibitors like employees from
Wizard Magazine unable to get onto the exhibition floor, saying that everyone was just confused as to what is going on. An unnamed fan felt the show, which he first attended on Friday was awful. “San Diego is much more organized,” he said. “There’s a better balance of dealers, exhibitors, and artists. This space is way too small. There’s not enough dealers. It’s poorly done with a lot of room for improvement.”
As for the floor space, many attendees noted that aisles on the floor were between 6-8 feet wide, rather than the more common 10 to 12 feet. Artists Alley, which runs the perimeter of the hall on two sides has a smaller aisleway. According to some retailers in the back of the hall, the show floor was disproportionately crowded, with the larger, more immovable crowd near the front of the hall, clustered around the larger exhibitors and retailers. Meanwhile, retailers and exhibitors in the back saw only moderate congestion.
This situation, on more than one occasion, led to an exhibitor who was outside the floor, and not allowed back in to call their booth inside the hall for help. Someone from the booth would then go out to try and get them into the hall, only to find that they were both now locked out of the hall.
Bags were being checked or not allowed on the convention floor, a hardship for fans looking to buy a lot of comics and easily walk around with them. Frustrated fans bellowed at the Comic Con-staff that ushered them away from the ticket areas.
As the reality of the situation became apparent to attendees, there were some who benefited, as many panels, which otherwise may have only seen rooms at 75 to 80% capacity were standing room only. Though that plus of increased crowds getting the message form creators and publishers does come with a minus – some of the larger panel rooms, were uncomfortably hot and muggy during the panels. The DC Universe panel on Saturday afternoon reportedly ended early due in part, to conditions in the room.
Meanwhile,
Mutts creator Patrick McDonnell hastily rescheduled his scheduled signing on the convention floor to the hallway outside the room in which his panel was held, when it was pointed out to him that not only would his fans at the panel not be able to get back onto the floor, he wouldn’t either.
By late afternoon, the larger emergency of overcrowding on the floor was over, and fans, exhibitors, professionals, and retailers were allowed free access to and from the show floor. That said, the floor was comfortably crowded – with the crowd size on the order of any given full show. The crowd held up until the 7:00 closing of the floor.
As for the effects of the size of the crowd on retailers while many were seeing good sales, some reported that sales were moderated, or in effect, capped by the crowd congestion, as the volume of traffic in the aisles did not allow for stopping and browsing. Plus, in consideration of the wait to get on the floor, one retailer told Newsarama, “Angry fans don’t spend money like happy fans.”

“One guy told me he was coming here, looking to spend eight hours on the floor,” another retailer said, “But in the end, he spent six hours in line and two on the floor.”
By Sunday morning, it was unclear if word that no new tickets are being sold had percolated through to potential guests, as lines outside the Javits were seen as early as 8:15am (with temperatures in the 20s and high winds). Lines were quickly moved inside, and the line for guests who had already purchased tickets formed at 8:30am, with people settling in for a two and a half hour wait until the convention floor days opened at 11:00.
In the convention program, Reed has already identified the dates for next year’s New York Comic-Con as February 23-25, 2007.
More NYCC Coverage:
Saturday
NYCC: DC/McFarlane Team for Batman/Spawn
NYCC: Marvel's Civil War - Whose Side Are You On Panel
NYCC: DC's Crisis Counseling - 52 Pick-up Panel
NYCC: DCU - Better Than Ever Panel
NYCC: Marvel's X-Men X-Changes Panel
NYCC: Joe Quesada's Cup 'O Joe Panel
Friday
NYCC: Vertigo Announces 3 New Projects
NYCC: Jim Lee Spotlight
NYCC: State of the Industry Panel
NYCC: Jim Lee on DC's MMO
NYCC: Tamora Pierce Signs with Marvel
NYCC: Mondo Marvel Panel

Newsarama's New York Comic-Con 2006 coverage is brought to you by Marvel Enterprise's & Lions Gate Home Entertainment's ULTIMATE AVENGERS: THE MOVIE, available on DVD and UMD right now