
“I was thinking maybe $25,000,” Jeph Loeb said on Sunday when asked by Newsarama about how much he figured the Sam Loeb Charity Auction of the original art from
Superman/Batman #26 would bring in. “If I didn’t have to be conservative in an estimate beforehand, I would’ve thought
maybe $40,000. I figured we’d sell the Jim Lee piece; we’d sell the Arthur Adams one – the obvious ones. But the Mike Kunkel page went for $3600 dollars. We could never have guessed that.”
By the time it was all said and done, a member of the audience, who’s been keeping track of all the pieces and the cumulative total handed Loeb an index card with all the final prices on it, along with the grand total: $72,050.
“It was Ed McGuiness’ best day ever,” Loeb chuckled as he looked down the list Sunday afternoon, pointing out that while McGuiness’ first page sold for $1300, the final page of the issue, which he also drew, went for a whopping $8100. The Pat Lee cover to the issue sold for $4100, while the two Michael Turner covers (yellow and black) went for $4500 and $6000, respectively, with an unused sketch for a possible cover by Turner went for $1000. Other interior pages: Jim Lee’s spread: $7000, Mike Kunkel: $3600, Arthur Adams: $3000, Ian Churchill: $4200.
Additionally, a handful of copies of the issue, signed by all the members of the creative team were auctioned, going for between $550 and $900 each, while a sketch of Superboy, drawn by Turner that morning for the event, sold for $2700.

The auction, again, went to the
The Sam Loeb College Scholarship Fund, which will select one student each year at Sam's High School -- North Hollywood High Magnet Program -- and present a $10,000 award for the boy or girl, “Who best captures what Sam was all about -- Brilliant. Funny. And has a healthy disrespect for authority,” Loeb told us
last week. For our original article on the issue, click
here.
Co-hosted by Loeb and actress Erica Durance (Lois Lane from
Smallville), the auction was held Saturday afternoon at WizardWorld: Chicago to a standing-room only crowd, which could have easily filled a room twice the size.
Even by Sunday afternoon, the auction was still a blur for Loeb.
“I could barely keep up the math in my head of the piece we were auctioning, and Jim McCann, who’s the marking guru at Marvel, took his own time and put the pages together in a Power Point presentation, Dave Mandel was running it all on the money side, and of course – Erica – she was running around with the pieces and showing them, and really making people feel great about what they were doing. It almost looked like we were organized – for flying by the seat of our pants.
“It was one of those things like you’re running a marathon as best you can, and you have no idea what time it is. Then, when you finish, you find out you were a half hour faster than you ever thought you would be. The people that came gave more with their hearts than with their pocketbooks, and in the end, we raised more than $72,000. It was just…” Loeb trailed off, still moved by generosity of those who bid, and the event itself.
“It was all such an honor to my son, and to the program,” Loeb said. “The people at WizardWorld could not have been more amazing. They had set up an appearance at the Chicago NBC station so I could appear during the
Today show, doing my thing, talking about the auction. It was truly surreal. As with most things, Sam would’ve found it very funny, and probably would’ve been sitting there, laughing his ass off at what a jerk I was being. If not there, certainly at the auction.”

The bidders were a healthy mix of fans and professionals, as Loeb said he saw Geoff Johns bidding on the Jim Lee pages (they got away from him), and Rob Liefeld won the second Turner cover to the issue. “I couldn’t be happier, because I know Rob wants to put it in his kids’ room,” Loeb said.
And the money (which will also include contribution jars that were on the table any time Loeb had a signing) is real, not promised donations, which were a worry for Loeb, early on. “I had this nightmare, because I remember watching the Jerry Lewis Telethon once, and some guy had called up and said that he was going to give a half a million dollars. He was there and Jerry hugged him, and it turned out the guy was a complete fraud. I’m not making any judgments about anybody, but I was hoping that the people had the money, and in the end, every single person came through, 100%. It’s just so amazing. Everything lined up.”
Big-picture wise, Loeb said that he’s hoped that, through all channels, he’d be able to raise $100,000 for the fund – and he’s already overshot that mark.
“The scholarships are $10,000 a year, and raising over $70,000 – that’s seven years’ worth of scholarships. That’s seven kids whose lives are going to be changed just thanks to that two hours on Saturday afternoon. But even before that, we’d raised over $60,000 between the artists and writers who donated their fees from the issue, as well as people who sent in money when they heard about it and were just incredibly generous. My goal had always been to reach $100,000, so we could give out 10 scholarships in ten years. It never occurred to me that we will surpass that number, and we’re not even done yet, because Marvel is making a substantial contribution from
Onslaught Reborn, which is one of the reasons why I did it, and that hasn’t even come in yet. We also haven’t seen any of the royalties of the DC book, as all of the writers and artist gave up their royalties in order to pay the fund. It’s one of those things where we have what my grandfather used to call as a ‘high-class problem’, which is we may have to give out more than one award a year.”
And, with the projects mentioned above – and the total it will bring in - that will be it. Asked if he was looking to make an issue such as this, with the accompanying acution an annual event, Loeb answered with a quiet, “No -
please.
“The reason I did that issue, and the auction and everything else was because I lost Sam. This was in many ways, a kind of closure on that front. And it went so amazingly well – it was like a party. This very much is the end of the road. Putting this book together, as much as I loved it, and in doing it, I came to terms with the fact that it was the perfect comic, done for all the wrong reasons.
“As much as I would like to stay with the school and do all that…it is about changing a kid’s life, but it’s also about creating a memory of Sam, and the last page of Sam’s story, Robin comes to a conclusion which is that they say when you lose somebody, if you keep telling stories about them, people will never forget. And the last moment is him saying, ‘Okay, I get it.’ I got it, too. The whole point of doing all of this is that people will have Sam stories. I know that there are Newsarama readers with Sam stories, if, from nothing else, following this story over the last few months. The people who were in the room for the auction –
they now have Sam stories from that crazy good time we all had on a Saturday afternoon. It was important to me that these kids go on to school, and eventually they were going to say, ‘I got this check because of this kid,’ and his memory would live on.
“Everyone at the auction was so into what was going on, and really understood Sam’s spirit, and how much he found the funny in life, and, one more time, I can’t thank Erica enough. She made it an adventure. She’s a terrific actress, and I loved her as Lois on
Smallville, she came in her on her own dime, she gave up her personal appearance fee, and did this all on her own, because she knew and liked Sam and was a fan of his, and I just can never thank her enough.
“Oh, I think I found a whole new profession – the auction block calls to me. It’s the only place where I can talk as fast as I want to and people have to keep up.”
For more information check out
www.SamLoeb4.org
Newsarama's WizardWorld: Chicago '06 coverage is sponsored by ValiantFans.com, home to the fans of the VALIANT Universe.
