
Normally around this time of the month, we chat with the latest artist to handle the art chores on DC’s
Jonah Hex series, written by Jimmy Palmiotti and Justin Gray. This month, however, we need to change things up a little, as issue #30’s artist, Jordi Bernet is a little under the weather. Instead, we turn to co-writer Justin Gray to talk about the issue and his and Palmiotti’s larger plan for the series.
Newsarama: Justin, as with all the issues of
Jonah Hex, the solicitation for issue #30 is somewhat…open to interpretation, so in a nutshell, what is this issue about?
Justin Gray: Jonah is holed up in a town on a serious bender when some train robbers prove the old adage that you should never beat a dead horse.
NRAMA: How is writing for Jordi Bernet different than writing for other artists? What does he bring to the table?
JG: I think Jimmy and I have established a fantastic rapport with Jordi and part of the fun in working with him is trying to surprise him with the stories. Someone as immensely talented as Jordi is combined with the single-issue format we’ve employed for nearly three years, presents a challenge where we have to craft stories that allow him room to explore his own visual ideas. It comes down to knowing each other’s strengths and playing to them in interesting ways. For this particular issue we presented Jordi with a lighter tone and story where he could use his sense of humor. Jordi’s next story takes Jonah to Mexico for a job he doesn’t want, which I realize is odd since the bastard will kill just about anyone for cash. In fact he gets several job offers as the result of getting mixed up in a love triangle. We’ve got a bull fighting a bear, a nymphomaniac and some other strange moments that help define the series as a blend of morality tales, horror and spaghetti westerns.
NRAMA: A lighter tone?
Jonah Hex hasn’t been known for humor.
JG: Exactly, which makes this an interesting book to work on because although it is a Western we don’t see that as a confining space. There’s a very dark humor to this book that almost makes you feel bad for laughing at the violence and absurdity of some situations.
NRAMA:
Jonah Hex has been one of he best reviewed books on the shelves for the past 30 months...why doesn't the book sell better or do you think the genre can only sell a certain amount of books?
JG: That’s a loaded question. The controversial answer is a combination of the fact that
Jonah Hex is a Western in competition with weekly superhero comics in a market dominated by superheroes. Hex is up against corporate events, crossover’s and the ingrained buying habits of the readership. I’d prefer people who claim they hate Countdown and yet buy it week in and week out, would spend their money on Jonah Hex. All of these books are competing against each other for a slice of the same financial pie so I’d like to see the slices distributed differently from time to time. That said we do have a very loyal, incredibly tough to please core audience of Hex fans that range from teens to grandparents. Plus Blair Butler loves the book and she’s no slouch when it comes to picking comics.
NRAMA: Since
Jonah Hex's success with the re-launch, how does it make you and Jimmy feel to see so many new westerns popping up each month and do you think there's only room for so much?
JG: I certainly can’t speculate on the impact
Jonah Hex has or hasn’t had on another publisher’s interest in releasing westerns. I also can’t speak for Jimmy directly, but I think he’d agree that currently there’s only so much room in the industry for other genres. That’s why we’re seeing several brand name westerns with easily identifiable characters because they’re a safer bet. That’s the Hollywood mentality toward entertainment bleeding into an industry that once gave us books like
Howard the Duck, Vext and
Swamp Thing. The bottom line is I think it is great that there are more Westerns on the shelves and the
High Moon web-comic online at Zuda. I wish the same could be said for other genres.
NRAMA: The Hollywood mentality? Is that something you believe is hurting the industry?
JG: I think it is a double-edged sword. On the one hand you have a jaded readership that knows the product inside and out so the challenge is to grab their attention with the perception of something fresh and exciting. This is why we’re looking at a decade of summer blockbuster events and those events have proven to be profitable. You can’t argue with the financial success both DC and Marvel are having with these larger storylines. On the other hand it stifles creativity in terms of pushing the medium forward in new areas. The mainstream industry, and I’m a party to this as well so it is less a critique and more an observation, has turned a lot of writers into archaeologists.
By that I mean there’s a lot of mining the past, digging up ideas buried in the history of comics and re-mastering them. The general attitude in comics for decades has been centered on the idea of putting a fresh spin on an old property. What makes
Jonah Hex so interesting is that the character works without being rebooted or re-imagined. They tried it and it failed. Every once in a while something like Y The Last Man comes along and reminds people that comics aren’t exclusively cape and tights books.
NRAMA: So far there are three trade books available and a fourth on the way...if you were going to make an
Absolute Jonah Hex, which stories from the run would you put into it?
JG: All of them please.
NRAMA: A lot of fans are very vocal about the done in one aspect of the series. Most love the current format, but to some, there is a lot of wishing for more 5 or even 6 part stories. Given the opportunity to maybe do a bigger story, how would you guys approach that and do you think you would lose fans for doing so?
JG: Jimmy and I have gone back and forth on this topic for the last three years. We both feel strongly about the single-issue format because it makes
Hex unique at a time when you have tie-ins and crossovers and a dozen books weaving in and out of each other. You would think this kind of opposing force would draw the reader interested in sitting down with one issue and getting a complete story. However it is time for a change, but a change we feel is worth making. We’re working on a multi-issue sweeping epic, a Jonah Hex tale that brings together two of Jonah Hex’s greatest enemies…Quentin Turnbull and El Papagao.
NRAMA: We’ll be talking about that in the future, surely, but for now, tell us about future artists coming aboard...
JG: We’ve got a universe of star artists working on single issues including some guy named Darwyn Cooke, J.H. Williams III, Mark Sparacia, Brian Stelfreeze, David Michael Beck, Paulo Siqueira and several more Jordi issues.
Each of these stories has something unique about them that both entertain and service the character. We’ve even gone so far as to explain why Jonah Hex continued to wear a Confederate uniform even after the Civil War ended. That’s a very touchy subject considering that his appearance symbolizes an ugly and racist period in American history.
Jonah Hex #30, illustrated by Jordi Bernet, is in stores this week.
Previously:
RIDING WITH JONAH HEX: GIUSEPPE CAMUNCOLI
RIDING WITH JONAH HEX: JORDI BERNET
RIDING WITH JONAH HEX: JOHN HIGGINS
RIDING WITH JONAH HEX: RAFA GARRES