SUPERMAN/SIENFELD HEAD TO TBS

[MattBrady]

Press Release

TBS, television's "very funny" network, and American Express are teaming up for a unique marketing partnership that will bring a "webisode" from "The Adventures of Seinfeld and Superman" campaign to the network later this month. The campaign launched exclusively on the American Express web site in the spring. The webisodes reverberate TBS's new "very funny" branding initiative, which debuted earlier this month. The branding campaign includes a new look, logo and tagline, highlighted by programming where comedy lovers can find hit series like "Sex and the City" and "Seinfeld," as well as hilarious original reality series like "Outback Jack" and the upcoming "Gilligan's Island."

The first webisode, "A Uniform Used to Mean Something," will air in its entirety on TBS from June 15-19, immediately following "Sex and the City." TBS will feature on-air billboards and on-air bugs during "Sex and the City" encouraging viewers to stay tuned to see Jerry Seinfeld and Superman in their latest adventure.

In addition, TBS will air a television sneak preview of the second webisode, entitled "Hindsight is 20/20," the week of June 20. The preview will direct viewers to the American Express website ( http://www.americanexpress.com/jerry ) where they can watch the four-minute "Hindsight" webisode in its entirety; view the first webisode and behind-the-scenes clips and interviews; and discover a unique interactive experience. The 30-second sneak preview will air during "Sex and the City" and in the network's prime-time schedule.

Both webisodes were co-written by Jerry Seinfeld and directed by acclaimed film director, Barry Levinson (Diner, Rain Man). The first webisode, "A Uniform Used To Mean Something," set in New York City, debuted on the American Express website March 29, 2004. "Hindsight is 20/20", shot on location in Death Valley, CA, debuted on the American Express website May 20, 2004.

"This partnership between TBS and American Express brings the strength of each company's assets to the table in a way that goes far beyond a traditional media deal," said Linda Yaccarino, executive vice president of Turner Entertainment Ad Sales and Marketing. "The alliance allows both TBS and American Express to expand their well known brands through a significant reach to our respective target audiences."

"By joining American Express' hilarious 'Adventures of Seinfeld and Superman' with the eagerly anticipated TBS debut of 'Sex and the City,' we are bringing together two great icons of comedy," said Steve Koonin, executive vice president and chief operating of TBS and TNT. "This 'very funny' combination further establishes TBS as an ideal choice for innovative advertising opportunities designed to reach the comedy lover in all of us."

"We are excited to bring TBS viewers with 'Adventures of Seinfeld and Superman' -- original content that has drawn millions of fans to our website to be entertained by two longtime friends," said John Hayes, chief marketing officer at American Express. "Through the webisodes, we have been able to introduce new customers to the brand in a unique and entertaining way and know that the TBS audience will enjoy the pair's 'misadventures' too."

The centerpiece of TBS's new branding campaign is the commercial television debut of "Sex and the City." TBS is airing 10 memorable "Sex and the City" episodes over five nights in primetime. TBS will air the entire series in order beginning June 22 with two back-to-back episodes airing each Tuesday at 10:00 p.m., then re-airing each Wednesday at 10:00 p.m.

The network's new branding initiative targets comedy lovers: young, well-educated adults who are affluent for their age and who love comedic programming of all types. TBS will make viewers laugh out loud and feel young by connecting them to the "very funny" stories and characters they love.

"The Adventures of Seinfeld and Superman" webisodes were produced under license from DC Comics and Warner Bros. Consumer Products. Visit http://www.americanexpress.com/jerry to view "The Adventures of Seinfeld and Superman."

TBS is television's "very funny" network, serving as home to such hot contemporary comedies as "Seinfeld" and "Friends," with "Sex and the City," "Everybody Loves Raymond," "Family Guy" and "Yes, Dear" joining the line-up this summer; high-profile original reality series; blockbuster movies; hosted movie showcases; and action-packed sports from the worlds of Major League Baseball and Pac 10 and Big 12 college football.

American Express Company is a diversified worldwide travel, network, and financial services provider founded in 1850. It is a leader in charge and credit cards, Travelers Cheques, travel, financial planning, investment products, insurance and international banking. For more information, visit http://www.americanexpress.com

[Nat Gertler]

Originally posted by MattBrady
ess are teaming up for a unique marketing partnership that will bring a "webisode" from "The Adventures of Seinfeld and Superman" campaign to the network later this month.

I'm missing what's "unique" about this partnership; it sounds quite similar to the partnership that brought the first webisode and a teaser for the second to NBC a few weeks back, where they aired as part of the Thursday line-up.

[Rockin' Rich]

Next up, Apple can do a tie-in promoting each of the various Macs in Jerry's apartment. Or Kellog's can market a new cereal, "Double Crunch."

[YoungTrek]

So... Can anyone tell if it says anywhere in all of that when the second ("Hindsight is 20/20") will be airing (in it's entirety) on *television*?

David Young
Cleveland, GA

[Moonbeam]

I just watched Hindsight. It's hilarious!!!!

[protonik]

What is this about GIlligan's Island? A new series?

Jason

[Ectomorph]

It's a shame Jerry Seinfeld do more these days.
Seinfeld is a classic!

[from the gutter]

I dont know how exclusive this is when there was one made for the DC website also. But they are kinda cool. I didnt get to see the interview on the Today show. And it pissed me off that they didnt show the end of the last one when they showed it in prime time.

Jerry came and did his stand-up act where I live last Halloween. I was so surprised that he came because I live in a very small town. It was really cool, I got tickets from my sister for my birthday and we were on the 4th row. It was great. He came out three times after we wouldnt stop clapping and cheering for him. I should have either audio or video taped it because there was NO security. NONE!! Since it was Halloween I dressed up as Clark Kent, with a button up shirt exposing my superman shirt, and glasses. Since I am a golden and silver age fan I wore the Golden Age Superman symbol t-shirt.

[Darkhawk]

Originally posted by protonik
What is this about GIlligan's Island? A new series?

Jason

It's a new reality series.

[protonik]

Originally posted by Darkhawk
It's a new reality series.

That sounds really frickinn' stupid...

Jason