
For Bruce Campbell, being mistaken for one of the characters he’s played has long been a price he’s paid. But now, he’s cashing in on it a little bit with
My Name is Bruce - a film where the actor gets to play himself.
“Coming out with
My Name is Bruce is certainly going to complicate perceptions, because I play ‘myself’ in the film and have the ability to take great liberties with that persona,” Campbell jokes. “Be afraid - be very afraid!”
Quick aside for clarity’s sake, the version of himself Campbell plays in
My Name is Bruce is a creepier, drunker version, one that’s more lech than beloved B-movie cult figure best known as Ash, Autolycus, Brisco County Jr. and even Elvis.
The film, produced under the Dark Horse Entertainment banner, has played festivals and is yet to see wider distribution (Campbell has joked that indie films aren’t released as much as they “escape” into theaters). That said, the comic book adaptation of the movie is due in January from Dark Horse.

The quick version of the story – after a Chinese demon (Guan-di) is accidentally released in the small Oregon town of Gold Lick, Campbell is kidnapped by the only survivor of Guan-di’s initial attack. Thinking the kid’s story to be an elaborate prank set up by his agent, Campbell leads the town into battle with Guan-di, only to learn that the demon is very real. A hasty retreat, a gut check, a twist or two and final battle round out the story, keeping the line between Campbell and the characters he plays forever blurred.
While Campbell himself consistently dances back and forth between real persona and persona in his roles and appearances, he’s leaving it up to others to figure out where the line started to blur.
“It might be best to let the pundits analyze the evolution of a motion picture persona,” Campbell says. “Leave it to say that I am attracted to sassy, off-kilter material with odd stories and buffoons for lead characters. I like flawed, jerky people. Hollywood types were a great character study, in that regard. It’s all put there by fans. I never try to influence what people think of me. My job is to entertain the audience the best way I can and give them good value for their dollar. What happens beyond that is completely out of my control.
The film got started when Dark Horse’s Mike Richardson (who’d come to be friends with Campbell over the years and collaborated with him on projects such as
Man With the Screaming Brain) and writer Mark Verheiden pitched him the idea a few years back. “I basically agreed to it in the room,” Campbell says. “We kicked around story, approach and tone, and off we went.”

With Campbell in the lead, that is – the actor best known for his roles in Sam Raimi’s
Evil Dead films, as well as
Hercules,
Xena and
Bubba Ho-Tep once again stepped behind the camera for
My Name is Bruce. Campbell directed the film, co-produced with Richardson and even provided the set – it was mostly filmed on Campbell’s property in Oregon.
“The movie is just a horribly warped version of my real life,” Campbell laughs when asked if the premise of the film – being mistaken for his characters – is based on real life experiences. “Some of it is very warped, but some of it is based on real encounters. I can assure you - no fans were injured during the making of the movie.”
As mentioned earlier, the film was produced under Dark Horse Entertainment’s label, something which Campbell says comes with all kinds of benefits – for instance, the January comic book was a foregone conclusion, as was other merchandizing. “The comic was, at one point on a fast track deadline, so it pretty much went to the press without much influence from me,” Campbell says. “That’s not to say that I don’t like the comics – they are the product of the artists’ interpretation, and I have to give them space to do their thing. But as a filmmaker, that’s all a part of why I love Dark Horse. They are an out-of-the-box, one-stop-shop. Plus - Mike Richardson as a partner and producer is the real attraction here. He’s a creative, rational man, so when he made it known that he could finance a film or two, I was eager to sign up as his slave.”
All told, and a film about his “persona” aside, Campbell says that since he doesn’t have any control over how he’s perceived or what projects wind up being memorable with viewers, he doesn’t lose any sleep over being best known for his genre roles. “I make a good living doing what I enjoy,” Campbell says. “Ironically, I am less stereotyped within the industry than by fans. I’ve been cast in almost every kind of film and TV show you can think of, so from my vantage point, I see a different world.”
The My Name is Bruce one-shot (by Milton Freewater Jr. and Cliff Richards, with a cover by Bart Sears) is due in comic shops the first week of January from Dark Horse. Campbell is currently putting finishing touches on the film version of My Name is Bruce and is waiting to hear about going back for a second season of USA’s Burn Notice series, WGA strike permitting..