
Everyone knows the name of Gene Simmons. He has the most famous tongue in the world. He created the two-fingered “horns” salute everyone uses at sports events (and, of course, they all stick their tongues out while doing the salute). Did we mention he also spits fire, throws up blood and has probably bedded down your sister?
He has, in fact, even been a super hero himself ... in the pages of
Kiss Comics (starting with Marvel's two $1.50 comic-book specials from the '70s). He can boast of having fought Dr. Doom to a standstill. But never before has this multi-hyphenate (rock star/ marketer/brander/TV and movie producer/best-selling author and lecturer) created his own comic-book imprint.
Until now, that is.
This summer, IDW Publishing and Gene Simmons will launch their joint venture, SIMMONS COMICS GROUP, an imprint within IDW’s stable of comics. Simmons himself has created many all-new comic-book properties that will begin rolling out in July with the launch of
Gene Simmons House of Horrors, a quarterly 64-page horror anthology presided over by Simmons, who will write all his own dialogue in each issue.
We caught Gene in a rare quiet moment, away from the lights and cameras of his wildly successful A&E show,
Gene Simmons Family Jewels, and chatted with the Demon about this new comic-book venture.
Newsarama: Gene, you’ve never made any secret about your love of comic books, and indeed, you’ve lived quite the comic-book life yourself. Why have you chosen now to create your own line of comic books?
Gene Simmons: This is America—the Land of Dreams. And, when I was a kid and started reading comic books, especially Marvel Comics, I never dreamed I would actually wind up
being a Marvel Superhero. Sure enough, in the pages of
KISS Comics (1976), as the Demon, I actually fought Dr. Doom and hung out with Spider-Man.
When I finally decided to plunge headlong into the deep end of the pool and create new characters, I wanted to find the highest-quality partner. And that's IDW. The guys there and I share a deep love and respect for the medium, and believe this is just the beginning of a new era in comics. Comic-based movies already rule (
300, Sin City, Spider-Man). It's time for the Comic Book to reclaim its place as important American literature.
NRAMA: Let’s get into each title. First up, you’re launching
Gene Simmons House of Horrors, an anthology that positions you as the host of some chilling tales, and sports a cover by none other than
Spawn creator Todd McFarlane and Greg Capullo. Your impressive powers of persuasion aside, how do you see your role in this title? And is it true that you won’t be the only Simmons family member participating in this comic?
GS: I had always loved the
Twilight Zone TV show. I never missed an episode. I read
Amazing Stories and
Analog. In short, I always loved the anthology horror/sci-fi canvas and wanted to re-introduce the format into comic books.
This book is a chance to showcase the best in professional talent, and to introduce new talent. Each story will be written and drawn independently, with wraparound commentaries by myself. The fact that I'm powerful and attractive will only add to the stunning effect of the stories.

When Chris Ryall opined, "Hey, wouldn't it be great if we could get (good luck...) Todd McFarlane to draw our premiere cover," I bit at the chance. I called Terry Fitzgerald at Todd's group and, in short order; we had a fantastic front cover.
I came up with the concept/design. I photocopied a picture of myself, full-faced, with my eyes bulging wide and my mouth agape... faxed it to Terry and told him I had the idea of creatures/demons coming/crawling out of every opening… mouth, eyes, ears, nose... and the rest, you see here.
The young Rock Star Nick Simmons will also be writing/drawing in our pages. Not easy, since the young herald (pardon, Silver Surfer) also has his own
Skullduggery book coming from IDW.
Leah Moore & John Reppion, Tom Waltz, Dwight MacPherson, Sean Taylor and the aforementioned Chris Ryall appear in issue #1, alongside Nick and myself. There is talent out there and we intend on showcasing it.
NRAMA: Next, in August, you’re launching
Dominatrix, a title you described as “T&A meets CIA.” You’re giving the world its first dominatrix superhero?
GS:
Dominatrix came to me in a flash. Comic books, and pop culture in general, have always toyed around with the leather/rubber-bound heroine. It's sexy and kickass. They always skirted the sexuality issue. I decided to meet it head-on (so to speak...). First, I wondered if
Dominatrix (the title) was available as a trademark. Surprisingly, it was. Then, I took a semi-real dominatrix I know socially (not in
that way) and after talking with her about the lifestyle, combined it with clandestine,
Manchurian Candidate/Nick Fury-Hydra stuff... oh, yes, and pills.
Special pills.
Who or what is THE COMPANY?
And, who are THEM?
And, what do they want?
More about all of this in the pages of
Dominatrix.
NRAMA: September sees the launch of
Zipper, a title influenced by Heinlein’s
Stranger in a Strange Land, Ayn Rand’s
Anthem, Lee/Buscema’s
Silver Surfer, and even your own status as an immigrant in this country. What unique outsider’s perspective will this series offer?
GS: You got it right—the sense of
Zipper came to me from Heinlein's
Stranger in a Strange Land. A human being, who was born on Mars and was raised by Martians, comes to Earth. The Surfer is an alien who comes to Earth. I was born in another country and came to America. All of us share a sense of being from the Outside. We are all Outsiders.
Though I speak English well enough to have taught it in sixth grade in Spanish Harlem (as well as all the other subjects), I still chuckle when I hear words like “hot dog.” I still envision a...
hot dog. Literally. I find myself musing about how bizarre people are.
"What fools these mortals be," indeed.
Zipper is not from here. He is from the Nether Ether. A place Not Here. A place with different values—in fact, if you take Nietzche's position that "there is no universal good or bad," that it's simply a cultural point of view, then you might understand some of the areas we will deal with. What I mean is, for headhunters in the Amazon, killing and eating a human being is perfectly fine. But here, if you're Jeffrey Dahmer, you are a monster and depraved. It's all a point of view.
Zipper is not from here and the suit he wears is what we might wear when we go very deep into the depths of the ocean. The pressure would crush us, if we didn't have “protective outer covering,” and that's what Zipper has. Picture Spider-Man's outfit and inside is
Venom.
NRAMA: “And now for something completely different” certainly applies to the more all-ages
Indy—Race of the Galaxies series, a comic that manages to give the Indy Racing League a sort of “Green Lantern Corps meets Marvel’s
Contest of Champions” adventure. After the other, darker titles you’ve got coming, what is your intention with this one, which appeals to a much wider audience of comic readers and racing fans?
GS: Our Simmons/Abramson Marketing venture does the worldwide branding/marketing for the Indy Racing League (indycar.com). Come to the races—they rock! Or, catch us on ESPN/ABC.
I wanted to do an Indy-themed comic book, for obvious reasons. But just doing a new version of
Speed Racer didn't appeal to me. And then it hit me. What would happen if a sentient alien group (a la the Guardians of Oa in
Green Lantern) wanted to test the mettle of different life forms? What would happen if there was an
Indy—Race of the Galaxies? Our Indy Racers in their Indy cars and various aliens in their vehicles race against each other on a virtual Yellow Brick Road to the Galaxies, of sorts. The pit stops are on different worlds. All the cars/spaceships, like any Indy race, have to have an equal chance of winning— the same speed for all cars. It's really about maneuverability and long-range planning and just plain great athleticism.
What are the stakes? What is the prize? Why are the Oa-type aliens having the race in the first place?
Check it out in
Indy—Race of the Galaxies.
The Simmons Comics Group will be launching this summer, beginning with July’s release of Gene Simmons House of Horrors #1. For more information, please check out www.SimmonsComics.com, www.GeneSimmons.com and www.IDWPublishing.com. Click here for a House of Horrors preview.