by David M. Gutiérrez
Over 300 comics enthusiasts turned up at Secret Headquarters in Hollywood, California Saturday evening to view the100 one-of-a-kind
Ultimate Spider-Man covers at The Ultimate 100 gallery showing sponsored by the Hero Initiative.
The Hero Initiative, a charity organization devoted to helping comic creators in need, and Marvel Comics, married the idea of having 100 original variant covers drawn by different artists and auctioning them off. The proceeds from the auction will allow Hero to continue its mission of providing comic book professionals with aid.
Secret Headquarters was the perfect venue for the event, a store best described as classy with a healthy mix of indie cred and bookstore sensibility. Each
Ultimate Spider-Man #100 cover was displayed individually on a series of racks. Attendance ran the gamut from infant to middle-aged. The audience packed the narrow store, shuffling around to get a view of each and every cover. Frank Cho’s drawing of Spider-Man and a very fetching Mary Jane and Todd McFarlane’s return to the webhead garnered the most comments. On separate display was the piece by Bill Morrison auctioned off later that evening.

Secret Headquarter owners David Pifer and David Ritchie were pleased by the turnout and to be the venue chosen to launch the auctions. “We’re proud to be involved in it,” says Pifer.
On hand were comic book professionals and cover contributors Mike Kunkel, Tone Rodriguez, Bill Morrison, and Hero Initiative President, Jim McLauchlin. Rodriguez said his jaw dropped when he saw the level of talent generated by the covers and was excited to see the Michael Golden cover. He was also there to remind everyone of the importance of the Hero Initiative and its cause. “You never know when you’re going to need help. How do you know where you’re going to be in five or ten years? The money goes to guys I admire, so it’s a no-brainer,” said Rodriguez.
Kunkel mirrored Rodriguez’ opinions on the auction. “[Jim McLauchlin] came to me and didn’t even have to ask. It goes to a good cause. And to be a part of Spider-Man history like this? It’s awesome.”

Bill Morrison was humbled to have his piece launch the auction. “ I was really flattered. It’s a big honor to be the first,” said Morrison. His cover garnered the Hero Initiative $425. As a bonus, the winner, Charles “Dr. Painfree” Lee, was also given a sketch of his choice from Morrison on the back cover of the
Ultimate Spider-Man comic, a signed trade paperback of
Avengers: World Trust that featured a story drawn by Morrison, and an additional sketch within the trade itself.
“It feels good. I’m glad I’m helping out a good cause,” said Lee on winning the auction. Lee, a comic art collector, was very pleased to add Morrison’s artwork to his extensive collection.
The remaining 99 covers will be available for viewing at the Orlando Megacon, with 20 to be auctioned off on site. A second 20 will be auctioned off at the New York Comic-Con, with the remaining covers made available for auction on eBay.

