
So – what happened to cause the shutdown of the New York Comic-Con floor, anyway?
The simple answer, of course, is more people showed up than Reed Exhibitions were expecting.
Many more people.
Many, many more people...
An (unofficial) estimated
20,000 showed up at the Jacob Javits Center on Saturday looking to get into the show. The problem with that number was twofold – the show hall could only hold 10,000 people, and according to their best estimates, Reed was hoping for a 20,000 turnout for the entire weekend.
To get a view from the inside of the convention, Newsarama spoke with New York Comic-Con Director Greg Topalian Sunday morning, prior to the show’s opening.
“Literally, there was just a demand and a walk-up crowd that we had just never anticipated,” Topalian said when asked about the big picture of what happened on Saturday. “We’ve were hearing stories all day from people in the building, saying that they’ve never seen anything like this, just in terms of sheer volume. The man who runs the Javits center literally pulled me aside and said that in twenty years of running this building, he’d never seen a crowd of this magnitude, especially considering how little space we were occupying.
“But with that, we recognized early on that there were just going to be too many people in the building, and the State Troopers came to us and told us that we were going to have a safety issue, since only 10,000 people were allowed on the show floor at once. What we then tried to do immediately was for those people who had not bought tickets, let them know and be honest with them that they were not getting in. We went all the way through the line and said that if they did not have tickets and hadn’t pre-registered, it was highly unlikely that they were going to get in. It was really just a safety concern in terms of sheer numbers of people.”
As a result, thousands were turned away from the show, and thousands more found that just to get on the floor, they’d be standing in line for hours.
“The worst problem for us is that there were 400-500 people who had pre-bought tickets and had pre-registered for the show who were also getting stuck with being hours and hours away from getting on to the show floor,” Topalian said. “We reached a point early in the afternoon where the State Troopers told us we had reached the maximum capacity on the show floor, and with thousands of people lined up, no one else could enter the floor until people start exiting. That’s a nice problem to have in a sense in that many of the exhibitors were thrilled in saying that they’ve never been so busy, but it’s not something that you want for that quantity of fans.
“What we did for those fans is that we were very honest with them, and tried to communicate with them, and told them that if they wanted a refund, we’d give them their money back, or if they wanted to come back tomorrow, we’d give them a priority bracelet and make sure they get in to the show today.”
If guests or potential guests are angry about how things happened on Saturday, Topalian painted a target on his chest.
“I tried to apologize to as many people as possible yesterday – I’m not running from the errors,” Topalian said. “It was more people than we ever expected, but at the same time, we should have expected more. It’s my fault. To have people pre-register and travel to the show and then not get in is unacceptable. I know the people who were turned away feel that way, and they should feel that way. There’s no way of talking around that, and I’m not going to put the blame on anything else. I don’t ever expect them to forgive me, I don’t ever expect them to be real New York Comic-Con fans, but I just feel that we have to try and do everything we can to make them feel better.”
Topalian echoed the sentiments of virtually all Reed employees at the show in that the comics community in the greater New York area responded so enthusiastically to the show, and that the show was able to get off the ground so quickly for it’s first year, “But it’s just at such a high level that we ended up disappointing people, and that’s horrible. We feel terrible about that.”
According to Topalian, Reed will be refunding tickets for those who bought tickets online and were unable to get into the show, and tentative plans call for those who were pre-registered but locked out to be guests of next year’s New York Comic-Con “To prove to them that we have worked out bugs,” Topalian said.
“I’ve also been out on the show floor this morning talking to some of our exhibitors who are graciously talking about putting together a great package of comics and books that were available at the show that I will be mailing out to these people.”
As for Sunday? Topalian said that he’s not expecting a repeat performance of Saturday, although he is wary.
“We’ve taken a lot of different measures to try and manage it better today,” he said. “By yesterday afternoon, we put up a notice on our website that there would be no tickets for sale on Sunday. The idea of that being that we don’t want to turn people away and waste their time, and we want to make sure, as a priority, that anyone who is coming to this show, and who has pre-registered would definitely be able to get in. So we’re queuing things in a little bit of a different way today, to ensure that anyone who pre-registered does get in.”
The notice on the website, of course, didn’t reach all potential Sunday guests, so there was a line forming of fans looking to buy tickets forming as early as 8:00am outside the Javits Center. Topalian said that those people were being told that, while the Comic-Con would try their best to accommodate them, there is no guarantee that they would be able to get into the show today.
As for the floor itself, and whether or not Topalian is anticipating another lockdown of the hall?
“Sunday’s usually a slower day for shows anyway. We’re always going to be concerned about it, but our Saturday registration in advance was much higher than Sunday anyway, so that will help, as will the fact that we’re essentially eliminating any new registrations today, we think we have it much, much better under control. So – we’re concerned, and keeping a very, very close eye on it, and have almost tripled our security force today, but at the same time, we think it will run much more smoothly.”
And though Topalian’s main goal for Sunday is to make it through the day without a Saturday-style crisis, he already is thinking of next year, and its main difference from this year: “A lot more space.
“We cannot run this show again in this size space.”
Though, Topalian said, in order to get a larger space, the dates for the 2007 New York Comic-Con will undoubtedly be moved from the listed dates of February 23-25, 2007.
“Some of it is just sheer demand – this is a very difficult building to get dates to get space in, but beyond that, you can only really put a show in as much space as you can sell,” Topalian explained. “Also, with it being a first year show, traditionally first year shows are very difficult to get off the ground. So, it’s one, hard to sell the space, which we did pretty well - this is already one of the three or four largest shows in the country; and two – typically, it’s hard to drive attendance. Part of our expectations around attendance were based in looking at other shows around the country, and that this was our first time out. We had looked at it as maybe 20,000 for the entire weekend would be great. We’d all be thrilled if we saw that, and we were projecting for that, but we ended up having 20,000 in the building yesterday
alone, which is not an equation which had ever crossed our minds.
“But yeah, next year, whether it means moving dates, there’s no way we can run it in the same size space.”
More NYCC Coverage:
Saturday
NYCC: DC/McFarlane Team for Batman/Spawn
NYCC: Marvel's Civil War - Whose Side Are You On Panel
NYCC: DC's Crisis Counseling - 52 Pick-up Panel
NYCC: DCU - Better Than Ever Panel
NYCC: Marvel's X-Men X-Changes Panel
NYCC: Joe Quesada's Cup 'O Joe Panel
Friday
NYCC: Vertigo Announces 3 New Projects
NYCC: Jim Lee Spotlight
NYCC: State of the Industry Panel
NYCC: Jim Lee on DC's MMO
NYCC: Tamora Pierce Signs with Marvel
NYCC: Mondo Marvel Panel

Newsarama's New York Comic-Con 2006 coverage is brought to you by Marvel Enterprise's & Lions Gate Home Entertainment's ULTIMATE AVENGERS: THE MOVIE, available on DVD and UMD right now