
Creative changes, relaunches, editorial differences, new artist, new writer. Sure, these are things that come up nearly daily in comics, but to one creator, they mean nothing. Erik Larsen’s been creating
Savage Dragon for 11 years. Newsarama caught up with Larsen for his view on keeping it real for years and years.
Larsen is the only remaining Image founder still writing or drawing a book - in fact; he’s in rarified company these days. As one of the few creators that writes, pencils and inks a (nearly) monthly book for over 11 years, Larsen is in a club in which fewer and fewer modern creators can claim membership. Last week's Savage Dragon #108 saw him add a new string to his bow when he colored the book as well.
Despite serious (and publicized) illnesses, having his house burn down, working on a 2nd and sometimes a 3rd monthly title, his involvement with the two season run of the Dragon cartoon (soon to be released on DVD) and his constant online presence answering questions and shooting the breeze at
www.savagedragon.com he's still managed to produce 108 issues (111 if you include the initial mini series) of
Savage Dragon, including last year's quadruple sized issue #100. His often strongly stated opinions may not make him a frontrunner for the most loved man in comics, but his 111-issue stretch qualifies him as one of the hardest working folks in comics.
And of course, some of the loudest critical praise Larsen’s
Savage Dragon has garnered over the years has come from his peers, including the likes of Joe Quesada, Kurt Busiek, Joe Madureira, Jim Steranko, Mike Allred, Jeph Loeb, Harlan Ellison and even Kevin Smith.
All that said,
Savage Dragon’s sales, frankly,
blow. So why isn't it's fulsome critical acclaim, regular shipping, creator driven story and unchanging creative team translating into greater attention?
We put it to Larsen.
Newsarama:
Savage Dragon has regularly been cited as a 'must read' by your fellow pros, yet that's never translated into massive sales. Why do you suppose that is?
Erik Larsen: I don't think anybody in the business is sitting there going, "Yeah, I'm getting as many readers as I should be." Like everybody else working in comics I'd like it if my book was selling better, but it's always gratifying to hear from fellow professionals that they're enjoying the book. I didn't get into this business to get rich. I got into this business to be in this business and thus far I've been able to do that. I'm happy to not have been voted off the island.
NRAMA: Fair enough, but at the same time, the recent upheaval of some high profile creators on books, has demonstrated how much press and hype can be generated by publishers who change a book's creative team. Does it ever frustrate you that books that have retained the same creative team for years, haven't been plagued by behind the scenes interference or delays don't garner a fraction of that attention?
EL: It's the nature of the beast. Change is news. A creative shuffle is news. Newspapers don't publish lists of who made it through the day unaltered. Death, marriage, divorce, bankruptcy--that's news! I can fully understand why creative changes get attention. Change is something new and anything new automatically attracts attention. I mean look at the buzz Jim Lee and Jeph Loeb are generating now with a short stint on
Batman. It's new, it's the first time they've worked together on the book but it's a sad fact of life that if they were to stick with the book that attention would fade. Would they attract the same attention or buzz if they were working on their 60th or 70th issue together? I doubt it. Look at
100 Bullets — it doesn't get the attention it did when it was new. Look at
Bone -- a few years back it was getting all sorts of attention and winning all sorts of awards. It's just as good now, if not better--but now it's not the fascinating new thing. I can't expect to get the same kind of attention after 108 issues that I did 11 years ago.
NRAMA: Speaking of the attention factor though, right from the start you've made it clear that the Dragon was your book, your voice, your vision. From a publishing standpoint you've taken some pretty powerful marketing tools out of the equation, you can't reinvent it with a new creative team, how do you overcome that restriction?
EL: Well, that's true (laughs). But, I can do plenty of things that Marvel or DC can't do or won't do with their books and I get to play with my own toys. I can do whatever I want to serve the story. I can have my hero die, I can have my hero age, I can set the book in real time and they can have kids and we can watch the kids get older, y'know, and that's part of the kick that I get from writing book. I can do all sorts of things that as a fan, I as a kid, looked at Marvel and said, "Whoa, wouldn't it be cool if we got to see the heroes' lives unfold as we got older together and see where they went?" but because of underoos and videogames and whatever, Marvel feels an obligation to keep Spider-Man at 25. But I'm not restricted by merchandising deals or the need to keep characters essentially the same so that successive generations of creators and fans can work on or enjoy a young, vital Spider-Man. As a fan I was always wondering what would happen if things didn't work that way. Doing this on my own, I have that option. My heroes aren't always going to survive.
The necessity of maintaining a certain status quo is, to me, limiting. Certainly there are movies and books where you feel pretty comfortable that key characters will survive intact but what if that wasn't the case? What if there was a very real chance that Spider-Man might not make it through the next episode? What if everybody in a book could bite it? A few years back I got a letter from a fan asking me why Marvel kept doing these stories which threw their heroes into alternate worlds and made it appear as though things would never be the same--only to go back to the normal world a few months down the line. He'd bought into the hype and was really excited about the possibilities of a new world in
Age of Apocalypse and when that story ended and things reverted to normal, he was crushed. Now, I have no idea why he asked me that--but it did get me thinking.

A few years later, after having that seed of an idea planted, I had Dragon go to another world--and then I blew up his old one! (laughs) Which is a long way of saying, yeah, I don't have the marketing tools of getting a new creative team--but that there are things I can do that they can't so it's a trade off. The one thing I can offer is consistency of characters, plot and art. If you read a hundred issues of Batman he doesn't look or act the same over the length of that run--on
Savage Dragon it stays consistent. The entire series holds together.
NRAMA: Just in speaking along these lines of looking at the mechanics and effects of storylines on sales, have comics lost any of their magic now that your aware of the behind the scenes stuff?
EL: (laughs) Oh yeah! Yeah, I mean I still enjoy a lot of the books out there, but knowing a lot of the other Pros, I'm always coming across characters where I now know they're saying something because that's what the writer always says, or I hear their voice when I read the stuff, so yeah that can take you out of the book.
NRAMA: You've worked in the work-for-hire arena as well as establishing the industry's largest creator-owned publisher, when you see something like the Mark Waid's recent firing from
Fantastic Four, what are your thoughts?
EL: To be perfectly honest, I just kind of look at that and think, "Well, what did you expect?" I mean it's inevitable, they're not your characters and that's what it comes down to. As much as people might enjoy a particular creator's take; the way they're being written or how they look, the reality is that the minute say, Brian Michael Bendis comes up with a great story that involves Peter Parker being killed and replaced by Flash Thompson, he'll find out just how important he is to Marvel's Spider-Man. I mean they're not their characters; they're not even on loan. They're Marvel's characters and sure, they're a great stable of characters to play with and that's the reason so many creators do, but if you want to ensure that you're not going to be removed from a book and that your vision drives the title, well then you have to go the creator owned route.
The fact that Marvel sacks someone who's popular and doing work-for-hire doesn't surprise me. They're Marvel's characters, you got to do what they tell you, that's the bottom line and anyone who goes in as work-for-hire has to know this. But I don't know what went on in this particular instance so I really have no business slamming anybody for this. There have been some changes made that I applaud and some I don't but I'm on the same playing field as most fans on this. I'm no better informed than most of the readers out there. I don't know that Marvel wasn't perfectly justified in their decision, I just don't know, but I do know it comes with the territory. If you work for somebody else--they can fire you.
NRAMA: Back to your neck of the woods, most folks still think of
Dragon as a book about a green finned cop in Chicago. Are you ever tempted to revisit old stories for the fans, or to take that further, maybe renumber or re-launch to attract the hundreds of thousands of readers who read it for the first year or two?
EL: No. I mean, it's tempting, but not tempting enough. I don't really want to try to relive the past; it's just not the same. Sometimes getting the band back together isn't such a good idea.

It's like high school, yeah I had a lot of fun in high school and I have a lot of fond memories of that but I don't want to go back to high school again? I've done that. That part of my life is over. No, you've got to move on, and that's not to say that at some point in time it may serve the story to have Dragon revisit a particular facet of his life, but it would be done in a different way rather than just a rehash of stuff that happened before. I don't want to feel as though I'm endlessly recycling the same old stories over and over. That wouldn't be exciting for me or the reader. I'd rather tell that story once, tell it well, and move on and tell another one. As far as starting over with issue one goes--I'm not into that. I think renumbering in most cases is unjustified, manipulative and shortsighted. It's done to boost sales. DC didn't renumber
Batman -- but that seems to be doing okay. Nobody's bitching about that book feeling as though they need to get the previous 608 issues.
I don't really subscribe to that mindset that all folks are put off by comics that've been around for years. I'd think, to a fan, that a big number on a cover is reassuring. I mean gee--it's been around for 300 issues--what are the chances that the book will get cancelled in the middle of this story? My own personal take when I pick up a new book that I enjoy is, "Wow, there's more issues of this! Great!" Given the choice between buying a first issue of a new comic, where you have to wait a month for the next issue or picking up issue 20 or 120 of a comic that's already ongoing and really enjoying it and knowing that I can pick up a few more issues off the shelf or the back-issue bin? I'll go for the one with the back issues.
There's nothing I like better than discovering something like a series of comics that I didn't know about and can get caught up on. A few years back I bought a near complete run of Stan [Lee] and Jack's [Kirby]
Thor. I never read it as a kid, it was well before my time, and the inking by Vinnie Colletta put me off so it took me a while to get around to it but man, was that ever cool to be able to read a long run of a great comic all in one sitting. It was mind-boggling!
NRAMA: That said, what are some of the main preconceptions of
Dragon you encounter with non-readers?
EL: Well, there are a number of odd preconceptions out there. Just recently I was chatting to an editor who'd never read the book because, as they put it, "that kind of book wasn't their cup of tea,' so I sent them off a few copies and they found that their idea of what the book was like was completely wrong. Their particular, um, notion, not having ever read it, was that the book was basically a Schwarzenegger movie on paper—all steroids and no brains. And that's not it at all. From the outside—people read about it in
Wizard magazine and think it's all shock value stuff or that there are no quiet moments or character development and that's not right. There are even those that think it's just a goofy comic with no real story and that's not right either.
NRAMA: Another thing that comes across in a lot of posts from folks that have never read it is that it's just a T&A book, care to comment on that?
EL: Oh yeah, T&A, how could I forget T&A? I don't agree and nobody who really reads the book thinks it's a T&A book. Y'know a lot of it comes down to my natural drawing style, everything is exaggerated, all the guys have the biggest muscles possible. I mean Dragon has the biggest chest in the book! I've never set out to do a T&A book and all the feedback from readers suggest it's not a T&A book. I mean the main character is a happily married dad!
And y'know while the women characters may be 'exaggerated' none of them are there as eye candy--I don't have characters that exist only to be rescued. The women characters in the book are strong and important characters and the number of female readers the book has attracted can attest to that. Besides Dragons appeared in the buff way more than any other character if anybody is being exploited here it's that guy!
NRAMA: Going back to something you touched on earlier, one of the things that differentiates the Dragon from pretty much every other mainstream superhero title out there is the fact that your characters exist in real-time. They age and change and with each issue generally covering a month, the stories move at quite a pace. 100 issues in, has this type of absolute continuity approach hurt the book's sales?
EL: I don't know. Certainly there are a lot of people out there who enjoy the book's continuity; they enjoy the progression and stuff like that. I think the flip side of continuity is there's an impression though, that because of that, the book might be kind of impenetrable, full of in-jokes and references to stories that they may have missed, or that it's impossible or very difficult to get caught up. That's a challenge that every writer has to face in a book that's been going on a while so how do I deal with that? Well, I'm always aware of it and I try to make the book accessible, like not referencing something that happened 50 issues ago as crucial to the plot or if I do I'll use dialogue or if necessary a footnote to get new readers up to speed.

Recently we've seen Marvel giving over the first page of all their books as an introductory page, to get readers up to speed, well, that's nothing new. Stan and Jack used to use that approach all the time, except they'd feature great full page artwork as well, and that's something I've been doing for a while now in the Dragon, is using a good ol' fashioned splash page at the start of each issue. If continuity is done right, rather than being a hindrance it's like an added bonus for the long-time fans, like in simple terms you can feature a monster and new fans will hopefully think, "Wow, that's a cool looking monster", whereas the old fans will think, "oh cool, there's that guy from 50 issues ago, so he wasn't killed in the volcano" or whatever so it works for everyone. That's the real challenge, to try not to lose the new folks but have it as a bonus for the readers who've stuck with the book.
NRAMA: Following on from that have you ever been tempted to slow down the pace or stretch out stories into stand-alone arcs?
EL: No. I have so many stories to tell, and it's one of the pitfalls of having the book happen in 'real time' that I don't have time to waste on padding like Ping-Pong dialogue. Y'know and having a couple of pages where two folks discuss having a cup of coffee where it's like, 'would you like a cup of coffee?', 'no thanks', 'you sure?', 'yeah, I'm cool'. 'okay then' well sure, that's realistic dialogue and real natural but ultimately in a book where you only have 22 pages to tell so much story, it just eats up space. I don't see the advantage to the reader of 'padding' the story out. My goal is to give folks a good comic, not part three of a really good trade. It's like why would folks go to see a movie if they held the really good fight scene off until the sequel?
NRAMA: Speaking of trades, you recently announced a new drive to get your trades out in a timely fashion, at a time when 'wait for the trade' has become something of a mantra for some readers. Is this a concession to folks who see trades as the future for comic books and economically is this a step in the right direction when the monthly isn't selling strongly?
EL: No absolutely not, I mean 'waiting for the trade' is only going to hurt the book you're looking to collect. However when you've been doing a book that's been around as long as the
Dragon has, trades are an important way of helping folks catch up or fill in the gaps in their collection. I mean it's easy enough to pick up
Savage Dragon back issues at cover price or less.
On the website,
www.savagedragon.com, there's summaries of every single issue and they can be purchased there as well. I'd always recommend checking with your local retailer first but failing that, it's nice to have the material be available somewhere at all times. For those folks out there who collect trades--or collect the comics but want reading copies as well I don't think it's such a bad idea to get these out there for them. Some folks like to have a nice looking collection on their shelves with all the numbers down the side--or want to loan books to friends instead of handing them an unwieldy stack of comic books, so sure I'm collecting the comic books into trades but I don't think that trades are any substitute for the monthly book itself.
NRAMA: But, realistically why should someone go to the bother of going to the store every month for 5 or 6 months, when they can pick up the trade cheaper within a month or two?
EL: Well, firstly with my book, they're going to be waiting a lot longer than a few months for the trade, I'm not putting them out to compete with the comic. At the moment my trades are about four years behind at least! But the real answer is that I try to give the comic readers the best value possible in the comic book itself.

The trade only collects the 22 pages of the Dragon's story but the rest of the comics are packed with other stuff that won't be collected in those trades. You've got letters pages and backups and comic strips and pinups or what have you, I mean, just looking at last week's #108, there's the regular 22 page Dragon story, then there are some letters pages, then there's a brilliant 'Mexican Wrestler' 6-page story by Andy Kuhn, Chris Giarrusso's 'Comic Bit's' and 2 pages of 'Savage Dragonbert', oh and a neat pinup by Tomm Coker - there's not a single ad in there and none of that bonus material is going to ever be collected in the trades - it's there for the comic book only. I like the comic book as a form and what I try to do is pack each issue with as much stuff as possible so the readers are getting a good value for their money and stuff that's never going to be available outside of the monthly comic. And starting in #109 I'm going to be even tighter for space when the ten-part Mighty Man back-up I'm doing with Gary Carlson and Mark Englert debuts.
But I don't want to come across as anti-trade. They're different forms, different mediums I just don't agree that one is a substitute for the other. Like in my trades, there not just reprints, I have the chance to add in pages of story, fix screw-ups or talk about why I wrote this story or looking back what I think about it now. And that kind of commentary that you can do in trades, along with the sketches and abandoned scenes and whatnot, is not something that lends itself to the monthly book.
NRAMA: Moving out to the bigger picture that trades have found themselves in, recently there's been a lot of discussion, on this site and elsewhere, about promoting or 'fixing' comics. If you had unlimited resources to attract new readers to comics or bring back those who'd left the field, what would you do?
EL: If I could, I'd make them cheaper or add to the page count, I'd do something to make them better value for the money. Right now the biggest stumbling block is distribution but beyond that is basic entertainment value. While I think there are books that are well-crafted, when a person can either rent a blockbuster movie for pennies a serving and get a full story or hunt down a comic book shop to buy a comic book that contains a fraction of a bigger story it's pretty tough for us to compete.
If we're going to try and compete with other avenues of entertainment using the product we're currently producing it may not be that easy. I don't think throwing our current product at its current cover price is going to make everything right in the world. I think it's important to note that everybody in this business is trying to do their very best work. Publishers are trying to produce what they feel are the best possible comics and I think sometimes people lose sight of that. We want good comics.

We all want comics to sell in huge numbers. If we're going to make this really work, I mean really work, then we're all going to need to pull together. Creators and retailers and everybody have got to speak in a collective voice and say, "This is good stuff. This is good material and it deserves your support." I don't know how many times I've heard about a retailer deliberately not ordering books for their customers or badmouthing books that they have in stock in their stores and should be trying to encourage people to buy instead of discouraging. At times there seems to be almost an antagonistic relationship between the creative community, retailers and fans and that just shouldn't be the case. And that's just crazy, because we want the retailers to do more business and sell more comic books. We all want the same thing--good comic books that sell through the roof. Why should we be at each other's throats?
Sure, we don't all agree on what is good but that doesn't mean that people are going out of their way to produce substandard material--people just have different taste. Not every book is to everybody's taste. There are a lot of comic books, magazines, and books. TV shows and movies that I'm not interested in. They're not all aimed at me. But just because a TV show aimed at six-year old girls doesn't appeal to me, that doesn't mean that I feel that there shouldn't be TV shows aimed at six-year old girls. We try to be very accessible at Image--we answer our mail and pick up the phone. Retailers are the conduits between the audience and us. We should be working together. And...uh...if I ran things I'd make sure everybody got at least the chance to read
Savage Dragon and see for themselves if they liked it.
NRAMA: When we spoke last year, you had the Dragon pretty much mapped out to issue #108 which hit the shelves last week, how do your current plans for the book compare with your rough view you had of the book last year or even 11 years ago?
EL: Well, they're pretty different. 11 years ago I couldn't tell you for sure that there would still be an Image Comics much less a
Savage Dragon book and I'd wager few people start up a series with a strong idea of what they hope to get done in issue #110. As real life goes by and each day is affected by the previous one, so does the life of fictional characters. One idea spawns three more and over time there becomes so many ideas of what you want to do that it's impossible to use them all. In very broad strokes, this is what I've been working for years.
I drew Dragon stories as a kid and in those the Dragon was eventually married with a daughter and now that I'm a professional and working for print, I've finally gotten to the point where I left off 20 years ago. It's an exciting time for me. It's a time where anything is possible. I'm looking forward to what's coming up. And I think it's a direction that will please fans both new and old. It's very tightly focused with a number of the Dragon's most popular foes in rapid succession and there will be some devastating changes in the book that will surprise the hell out of everybody. It may sound weird after 11 years and 110 issues--but it feels like I'm just getting started.