
The end came, as they often unfortunately do, with little fanfare – in DC’s solicits for January, the solicitation for Jimmy Palmiotti, Justin Gray and Phil Winslade’s
The Monolith included the two ugly words:
final issue.
Newsarama has covered the title since its
first days, and with regret, we spoke with Palmiotti and Gray about the end of the series.
Newsarama: So…what happened? Is this a sales-only thing?
Jimmy Palmiotti: As usual, it always comes down to sales. We couldn’t have gotten better reviews and such, but like most new characters, it’s always going to be tough to launch this kind of book.
Justin Gray: Right - sales were below the required minimum to sustain a DCU title. We had the pleasure of working to issue 12 and that’s something to be proud of so we are.
NRAMA: Story-wise, will #12 be a natural wrap up?
JP: Yes, totally…we knew this was coming for months and the series ends the right way and leaves the door open for the characters to make their way into other books in the DCU at the same time, like in the new
Hawkman…which we also wrote. Go figure…
JG: It’s a sort of Disney ending that ties together the entire run as much as possible. Fans that have been reading all along are in for an ending that makes sense.
NRAMA: Looking at it as objectively as you can – why did
The Monolith have such trouble finding an audience?
JP: We had a really good push with the first issue, sold out the 5000 overprint run as well, and that was it. Sometimes that happens. Other than the initial push, trade support and house ads are very important for a new book. It’s tough for any book to survive in this market, and really, we know DC puts out so many better selling books…we can understand attention for every single title can become overwhelming. I think the trade book would have put us in a much better spot and helped the series gain a larger audience, but we did get 12 great issues of something we are proud of out, so I will always be eternally grateful to DC for that.
JG: True story. I recently moved and a month or so after the unpacking, I scouted out my new local shop to ask how they were doing sales wise with
The Monolith. The storeowner told me that he’d never heard of it.
The Monolith did find an audience only it was too small to be profitable for the company publishing it. That’s what I feel the worst about when a book is cancelled, the people that bought the book and supported it for 12 months. They have our gratitude.
NRAMA: You’d mentioned early on that you were bringing Batman in to boost interest in the book, and you did in issues #6-8, illustrated by Tomm Coker. Did that work at all?
JP: As far as we can tell, a little bit but not enough, and not soon enough.
JG: If anything Tomm’s art brought a few people to the book. Thanks Tomm! I guess I wanted to write Batman more than I thought it would skyrocket sales.
NRAMA: In the same vein of attracting attention, you can’t ignore the character Tilt’s health status. Your storyline of Tilt learning she was HIV positive came at a time just before the same development occurred in
Green Arrow. What was your feeling about seeing that book getting all kinds of press an attention when you’d just done the same thing? It could be argued that had
The Monolith gotten part of that push, sales may have seen a nudge upward…
JP: If you read the book, you’ll see that HIV is something that makes sense with the character and the way she is portrayed…and was not done to get us press or attention, but done for the sake of grounding the characters in reality and having them deal with a very real issue. It is not the focus of the story and never was intended to be.
As far as green arrow getting all the press… Judd is a top writer in the industry and Green Arrow is a character that has been around forever. If you were the company, which book would you choose to promote? Sales dictate a lot of what is pushed and not pushed. Again, this is the nature of the business.
JG: From the beginning
Monolith has dealt with issues ranging from poverty, prejudice, drug abuse, prostitution, domestic violence, corruption and most recently HIV. The decision to bring the topic of HIV into the comic came about naturally as a part of Tilt’s daily struggles and how she could be a hero without any powers or costume. Heroism isn’t living with a disease it’s
how you live with that disease, what you do with your life.
The Monolith has always been about people and not superheroes—maybe that hurt us in the long run, but I wouldn’t change it.
As far as media attention on that scale being dedicated to another book, the general public maintains a specific view of what constitutes the American comic book. That view is primarily superheroes. I’m happy that DC is not only addressing an important topic, but also once again shining a media spotlight on comics as material that is not exclusively for children.
NRAMA: So how do you get past this and move on? Not to be a complete downer here, but you guys have had
21 Down,
The Resistance, and now
The Monolith go out from under you…in a situation like that, where does the perseverance come from?
JP: It’s a difference of perspective. What people might view as failure, we view as gigantic success. We got a whole year of
21 Down books and a trade out. We got a good deal of issues of
Resistance out there and now a full year of
The Monolith. We got the opportunity to create three worlds of characters, got to work with some of the best creators in the industry and got them published by one of the biggest comic publishers in the world. Really…at the end of the day, we are proud to say we created universes from scratch and although the numbers might have been lower than the regular monthlies out there…our audience reflected a different kind of reader, willing to take a chance on something new .
The people who followed these books and follow our work are the most important thing to us. The numbers will grow and the audience will too…and we will keep fighting for every single new project we do.
JG: If you don’t have perseverance you’ll never be worth a shit in anything you do. It’s that simple and it’s something you learn to deal with long before you have anything published. Before I wrote comics, I wrote short fiction, articles, ad copy, interviews, and poetry. I did this while working as a chef 50 hours a week. I started collecting rejection letters from magazines at the age of fifteen. I’m a writer, that is what I do and I’d continue to do it if the work dried up and every door was slammed in my face. Having said that, I’m extremely proud of the people I worked with and to have had the opportunity to see those books in print. It is a matter of how you measure success.
NRAMA: Speaking from the larger picture, how does this paint the view of diversity within the market?
JP: Not so good…not good at all. I think format changes are coming as we learn each and every time something like this happens.
JG: My view differs slightly from my esteemed colleague. There is diversity in the market. Look at Oni, AIT LAR, Dark Horse, Image, Slave Labor, Fantagraphics, Tokyo Pop and several others. The question is will other genres reach the point where they outsell or equal the number of franchise superheroes in American comics? Excluding Tokyo Pop. Will they ever be profitable enough to grab a foothold? That’s not up to me; it is up to the people that buy comics to make the determination.
NRAMA: Fair enough. So – any hints on how things wrap for the cast of the series by issue #12?
JP: Gracefully and positive and we book end the entire series. I am very proud of issue #12. You will understand why when you get to read it.
JG: Here’s the idea, you to cry like little babies, weep with joy, smile and laugh and then, at the last panel of the last page you say…damn, that was worth $2.95.
NRAMA: Are you two looking to fill the gap in your schedule that
The Monolith has left?
JP: We have a bunch of new projects coming and dc has been great to us making sure we do not skip a beat… they are a great crew up there and treat us really well.
JG: I think we enjoy a great working relationship with DC, they’ve been generous in supporting our original work over the last three years and continue to do so with
The Twilight Experiment a six issue series published by Wildstorm, available for preorder next month and shipping in February.