
Alias Comics, more often than not in the headlines for the wrong reasons, has released word that as a company, they have officially released DB Pro from its publishing contracts, “without contesting any of their delayed titles or the terms of their departure.”
DB Pro (Dabel Brothers’ Productions) was one of a handful of studios that saw their books published through Alias. Initially, the studio published its adaptation of George R.R. Martin’s
The Hedge Knight through Image, moving the series to Devil’s Due for its completion, as well as launching
Dragonlance: The Legend of Huma with Devil’s Due.
In 2005, the Dabel Brothers brought their properties to Alias, including
Legacy, Imperial Dragons, XIII, Tad Williams’ The Burning Man, and
The Burning Man/The Wood Boy trade,
Robert Silverberg's: The Seventh Shrine trade, and
Orson Scott Card's Wyrms.
According to a statement from Alias, they are releasing DBPro “after a series of late and failed deliveries, and an expression by Dabel Brothers that they would like to return to their roots as an independent publisher.”
From Alias: ““Alias is all about promoting and defending creator and studio rights,” said Alias Publisher, Brett Burner. “DB Pro has been afforded other publishing opportunities which they believe are in their best interests to follow, and we are not in the business of holding creators back from reaching their full potential.”
DBPro will take all their projects with them, and all Alias orders through Diamond for the projects will be cancelled. DBPro currently has a comic adaptation of Robert Jordan’s
A New Spring slated to be published through Red Eagle Entertainment, LLC, with whom they have formed a production partnership. The series has seen delays, but is reportedly due to be back on schedule in early 2006.
“Dabel Brothers had a number of books that were behind schedule which we were waiting for them to complete. Unfortunately those books were never finished and delivered to us,” said Burner in the Alias statement. “We understand that [DB Pro Managing Editor] Les Dabel has been exploring independent publishing, so rather than causing undo friction between our companies, Alias has chosen to allow Dabel Brothers to pursue those options, and we wish DB Pro well in their chosen path.”
Books previously solicited through Alias that have now been cancelled by the publisher because of non-delivery include:
XIII #6, the
XIII trade paperback,
Imperial Dragons #2 (and all subsequent issues),
The Burning Man (all three issues), and a
Seventh Shrine trade paperback.
“We wish them all the best, and hope that their new direction offers them what they could not find with Alias,” said Alias Executive Director Mike S. Miller in the statement.
Releasing DBPro is the latest in a series of moves by Alias that have been made as the company continues to attempt to position itself in the comics market. The publisher was hampered early on when many of its launch titles were delayed, and lateness continued to plague nearly every Alias title after it did get an issue on the shelves. In September, both Runemaster Studios and Monkey Pharmacy split with Alias, with news of the Runemaster split leading to a very contentious discussion thread here at Newsarama. Shortly after those departures, in November, Alias
announced that it was reorganizing and updating its business plan “in reaction to the lateness and the continued mishandling of certain financial responsibilities.”
We contacted DBPro’s Les Dabel to learn more about the split from the DBPro side. According to Dabel, Alias was one of a group of publishers DBPro was using. “Unfortunately, Alias solicited our books earlier than we intended because they wanted to have a big launch in the summer,” Dabel told Newsarama. “The only two of these titles that were even close to being ready were
Legacy (since it was a reprint) and
XIII (since it was an English language adaptation of an existing title). Mike S. Miller of Alias made the questionable decision of
censoring XIII and putting out a press release to say he was doing it. This decision was widely regarded as a bad move, but Mike refused to back down. We believe this greatly hurt sales of the first issue, which is ironic considering that the first issue had nothing in the way of questionable content and thus was fully uncensored.
“As for the other titles, Alias cancelled them for what they called ‘non-delivery,’ but we had warned Alias from day one that these projects were not close to completion. We also had no signed contract on file with Alias for these projects. We didn't even know that we were publishing through Alias until we received an email from Alias showing us ads they had taken out for us in Previews. It so happens that someone from Alias had access to our FTP and he took the files he needed without our knowing so. We did Alias a favor by allowing them to publish those books after what they did instead of suing them. We did the Christian thing and did not take any legal actions. Alias needed those projects badly for their big launch, though the way they bungled their first wave of books blew up in everyone's face and hurt sales for the following months.”
Dabel said that the chief problems between DBPro and Alias were due to the fact that both companies were looking in different directions, chasing different goals via different paths.
“DB Pro has been working for about four years now to gain traction in the industry. We are every bit the definition of “the little guy” – we started out as four brothers who just wanted to make comics and we’ve learned the hard way that succeeding in comics is about a lot more than just having a good product – it’s about the deals you make with your publisher and the amount of support you have from your fans and colleagues.
“We put out a quality book called
The Hedge Knight in 2003, and it opened a lot of doors for us. The graphic novel is going into its third printing as we speak. We went on to put out
Dragonlance: The Legend Of Huma, which was actually selling quite well prior to a problem outside the scope of this discussion that forced us to stop production. We continued on with Robert Jordan’s
Wheel Of Time: New Spring, which has done quite well in the comic market, and we’re anticipating this week’s release of our
Wood Boy / Burning Man graphic novel will make some waves during the fourth quarter. These are all big titles that are part of a big genre, and they’ve all experienced big interest and big sales.”
Although, to speak in Direct Market terms, “quite well” is always relative to the size of the company and other factors.
A New Spring #3, which shipped in November, saw an estimated 4,000 copies ship to retailers – which is roughly the same number of copies sold by Alias’ top-selling titles.
“As for Alias,” Dabel continued, “They’ve been thinking big in a different direction, flooding the market with a wave of #1s and then following up with an odd assortment of everything they could find. Most of these titles were priced at 75 cents for the first issue, which ensured that Alias had to sell four times as many books to make the same amount of money they would have made on a #1 priced at the conventional $3 price point. To put things in perspective, when I had
Imperial Dragons solicited through Devil's Due prior to Alias, it would have sold about 4x times more copies at regular price. But through Alias, it sold far less, and for far less.

“Alias has also decided to raise their cover price to $3.50 and cutting their page per book down to only 24. This is something I am totally against and will not allow any of my books to be part of because it lowers the quality of the experience while increasing the price.”
Echoing what many of Alias’ creators have said on message boards in light of studios leaving the publisher and Alias cutting books from its lineup, Dabel added: “Alias is a sinking ship, and it’s sad that they need to resort to these ridiculous tactics to try to strongarm their partners into staying with them. The accusations they have made about me, my brothers, and my staff over the last month have been incredible, and while they claim to support ‘creator’s rights,’ their actions have demonstrated that they’re just a bully and they’re only concerned with building themselves up by taking advantage of those who are just trying to get their books published. I would also note that several of Alias’s partners have brought lawsuits against them for this very reason.
“I’m appalled that they would issue a press release detailing a skewed version of our history and try to pass it off as something that makes them look good. Much of what they say is inaccurate. That is bad business, and it says a lot about how they truly feel about their partners. I can only assume they believe their readers are idiots who can’t read between the lines.
“I will never claim that we’ve done things perfectly at DB Pro or that we haven’t made mistakes – as I said before, we’re just a little guy trying to make our way into the industry. But unlike Alias, we’ve tried to do so with humility and a good nature, and even though we have had our differences with other publishers, we’re also well-respected by most of our colleagues for the work we’ve done.”
While similar in tone to other creators pubsilhing through Alias, Dabel’s comments do not speak for all, as the publisher has several titles that are – albeit slowly – making their way to release and normalizing their schedules.
As for DB Pro’s titles – those which are not lined up with other publishers will come out under the studio’s own label.
“Beginning with this week’s release of
The Wood Boy / The Burning Man and going into 2006, Dabel Brothers Production will be self-publishing. Incidentally, Alias has begged us to give them the numbers for our
Wood Boy / Burning Man trade paperback, which we have refused to do on the principle that they cancelled the title and we produced it entirely at our own expense.
“And before this raises any concerns for our readers and our fans, let me say that we have a stable source of funding behind our projects and we are ahead of schedule on our spring titles, which include Raymond E. Feist’s
Magician Apprentice, Orson Scott Card’s
Red Prophet, and our original title
Marshal. We also have several other titles planned for release later in 2006, and we anticipate that they will do quite well in both the monthly comic book format and the trade paperback format, as our titles generally do.
“We’re also planning to put out the trade paperback for
XIII #1-6 entirely uncensored, as well as to continue the story in
XIII vol. 2 #1-6. We’ll issue a press release to that effect once we have some firm details.”