PDA

View Full Version : WILDSTORM & LEGO'S BIONICLE COMES TO COMIC SHOPS


MattBrady
12-05-2003, 10:06 AM
<img src="http://www.newsarama.com/DC/pic_lrgbioniclecvr.jpg" width="185" height="251" border="0" hspace="1" align="right"><i>by Cliff Biggers</i>

For quite a while now, one of the most successful titles produced through WildStorm wasn’t available to comic fans... unless they were toy fans, that is. The comic is <b>Bionicle</b>, and WildStorm has worked with Lego to produce the comic for members of the Lego club. In early 2004, however, everyone else will have a chance to see what they’ve been missing when DC offers the digest-sized <b>Bionicle</b> trade paperback, reprinting the first fifteen issues of the comic.

If you haven’t paid attention to the toy section of your local department store, you might not know anything about <b>Bionicle</b>. Writer Gregory Farshtey offers a quick background lesson on the concept behind the toy line and the comics. “Bionicle is an epic saga about six heroes, the Toa, who must save the island of Mata Nui and its inhabitants from a dark entity called Makuta. Using their elemental powers (fire, air, earth, stone, ice, and water) and the Kanohi Masks of Power they wear, they have to challenge threats sent against the island by Makuta and eventually challenge his dark power.

“The Toa and everything that they encounter on Mata Nui are bio-mechanical, but just how all of it was created remains a mystery. The mysteries at the core of the story are a big part of why Bionicle has been so successful, and they give us the opportunity to take the story in new directions in 2004.”

<img src="http://www.newsarama.com/DC/Bionicle2.jpg" width="350" height="215" border="0" hspace="1" align="left">As Farshtey sees it, the enduring appeal of Bionicle in a time when all too many toys are seasonal fads is linked to “the storyline and the universe, which are incredibly rich. The characters have inspired a lot of fan fiction and fan art, entire fan websites, and a great deal of speculation about some of the mysteries at the heart of the tales. So I think anyone who enjoys a good adventure story and a rich mythos will enjoy Bionicle.”

While many people are looking for a way to break into the comic book market, this plum assignment virtually fell into Farshtey’s lap. “I started at the LEGO Company in late 2000, shortly before the Bionicle sets were first released to the market. In addition to doing the comic, I am a co-writer of the <i>LEGO Magazine</i>, work on the LEGO Shop At Home catalog, the LEGO.com and Bionicle.com websites, and pretty much whatever else needs to be written. As you can imagine, it is a very creative and rewarding job and I have been fortunate to work with some incredible people.

"Prior to working here, I worked in journalism, roleplaying game design, and as a copywriter. My involvement with comics before <b>Bionicle</b> was primarily as a reader - I have been reading them off and on for over thirty years and have twenty-eight long boxes of them in my office at home.”

Farshtey has worked on this project from its inception. “The <b>Bionicle</b> comic started in 2001. We did three issues in 2001 and six issues in each of the two years since. The comic has only been available through a free membership in the LEGO Club.

“The trade paperback, as I understand it, is issues one through fifteen of the comic, which is the entire Toa saga on Mata Nui. Starting in 2004, we are focusing on a new set of characters and a new setting.”

<img src="http://www.newsarama.com/DC/Bionicle1.jpg" width="185" height="191" border="0" hspace="1" align="right">While Farshtey has written the comic from the beginning, he is not the only person involved in planning the book’s direction. “The overall plot for the year is developed by the Bionicle story team, made up of representatives from Denmark, the United Kingdom, and the US. Once an overall concept has been arrived at and a story bible written, it is the job of the comic to break it down into a story that can be grasped in bi-monthly increments and to generally flesh it out. Probably the biggest challenge writing <b>Bionicle</b> is that there is so much story it can be hard to fit it all into the comic!”

So is there any chance that the trade paperback will pave the way for <b>Bionicle’s</b> move from the LEGO Bionicle club to the comic shop rack on a regular basis? Alas, “as far as I know, there are no plans to change <b>Bionicle</b> being distributed solely through the LEGO Club. So the trade paperback is really the first time the comic story has been available to the general public, other than through giveaways at retail, etc. And it’s the first time the entire first three years’ worth of story has been collected in one place.”

<b>Bionicle</b>, a digest-sized collection of fifteen stories written by Greg Farshtey with art by Carlos D'Anda, Randy Elliot & Ray Kryssing, is scheduled for February 18th release.

Online versions of the comics can be found here (http://www.lego.com/eng/bionicle/assembler.asp?pageid=comics&contid=intro).

<i>this article originally appeared in Comic Shop News #859</i>

Nakedmanatee
12-05-2003, 10:26 AM
I will definitely be picking this up for my 7 year old son, who is obsessed with anything Bionicle related. I mean, it's weird... I got thousands of comics, and while he seems to only tolerate Spider-Man, X-Men, and the like, Bionicle really gets him excited. I just try and pronounce the dang things.

video or dvd
12-05-2003, 01:19 PM
I "subcribe" to lego magazine (you get subscriptions for free with the purchase of lego toys, which I collect), and I've recieving these comics with them for years. I can't understand why anyone would pay for these; even getting them for free I couldn't bring myself to do anything besides flip throw them and then throw them away. The quality of these previously free books is definately on a cheaper promotional level, not a trade for purchase level.

OM
12-05-2003, 01:55 PM
"You get what you <i>pay</> for."

Kintoun
12-05-2003, 02:21 PM
Originally posted by video or dvd
I "subcribe" to lego magazine (you get subscriptions for free with the purchase of lego toys, which I collect), and I've recieving these comics with them for years. I can't understand why anyone would pay for these; even getting them for free I couldn't bring myself to do anything besides flip throw them and then throw them away. The quality of these previously free books is definately on a cheaper promotional level, not a trade for purchase level.

I'm a huge fan of Bionicle having spent $591.32 US on the line at Lego Shop @ Home since September. The comic books alone aren't necessarily the best introduction to the mythos though. I started off watching all three chapters of the Chronicles in Flash and I next progressed to the comic books. Lastly, I read the Collector's Sticker Book, Official Guide, and the 4 novels written by C. A. Hapka. If your exposure to Bionicle is limited to just one medium, your understanding of the universe will drastically suffer.

Kintoun A.K.A. Kintoun-Kal

Billy D. Patton
12-06-2003, 02:13 AM
Just as an "addendum" to the above story, for anyone who cares, but Wildstorm is only producing the Trade Paperback.

The actual individual comics are produced/edited in NYC through the Creative Services department of DC Comics by Jaye Gardner. (my boss for the AOL Outcast 5 online storybook, Keyword: 0utcast 5...wadda plug, right)

Not many know about the immense amount of work Jaye does that is comics related, but more kids have seen the books he's helped create than have seen almost all the top 20 books combined. DC's Creative Services create comic and comic-related projects that reach millions of kids (i.e. future comic book readers) almost every month.

Not too shabby and part of the comics' world that not many people recognize or give credit to.

So mad props to my bud and one time boss, Jaye Gardner. A great guy to know and work for.

from the gutter
12-06-2003, 08:55 AM
how do they rate the fact that this comic is successfull? Since nobody can get this unless you are part of a club. I suppose the club has a good bit of memebers since Lego puts out Star Wars legos or did, and other pop culture properties. They should put out a Simpsons set, since the Lego people are yellow and the Simpsons are yellow, it just makes since. I know I might buy it, or at least pick it up and by the time I get to the check out line put it down and then pick it back up, then put it down, then when I get home forget about the whole thing. I always wondered if kids really liked those Bionicles or not. Anyway isnt WildStorm Jim Lee's DC comic label. And dont they put out the Authority? And now a kids comic? Maybe they will do a cross-over for the kids. Its never too younge to learn about sex,drugs,and rocknroll within the super-anit hero community.

Kintoun
12-06-2003, 02:12 PM
Originally posted by from the gutter
how do they rate the fact that this comic is successfull? Since nobody can get this unless you are part of a club. I suppose the club has a good bit of memebers since Lego puts out Star Wars legos or did, and other pop culture properties. They should put out a Simpsons set, since the Lego people are yellow and the Simpsons are yellow, it just makes since.

Lego knows that the comic book is successful based on the fact that the Bionicle web site known as BZPower currently has 14,574 registered members. Does Newsarama have anywhere near that amount of fans? By the way, humans have no role whatsoever in Bionicle so you won't see any yellow Lego people in this trade paperback.

Kintoun

from the gutter
12-07-2003, 08:35 AM
I dont really know how many memeber Newsarama has. If CSN left newsarama I would leave with them in a second. Im only here because the Comic Shop News website merged with viewaskews thingy. I pose another question though. Is 14,000 alot in the world of toys? (I havent visited toymaniac.com in years so Im just not up on my figures on figures) Are they branching out to the mainstream market because they are hoping to save a toy they believe in but isnt being recieved in a way that can keep that department afloat for much longer? Or because the demand is so great? Who came searching for whom? I dont remember if it said so in the article or not. Did Wildstorm come a court'n Lego or the other way around? Knowledge is power so give it to me. Just because its Legos doesnt mean we can't have a serious conversation!

Kintoun
12-07-2003, 03:26 PM
Originally posted by from the gutter
I dont really know how many memeber Newsarama has. If CSN left newsarama I would leave with them in a second. Im only here because the Comic Shop News website merged with viewaskews thingy. I pose another question though. Is 14,000 alot in the world of toys? (I havent visited toymaniac.com in years so Im just not up on my figures on figures) Are they branching out to the mainstream market because they are hoping to save a toy they believe in but isnt being recieved in a way that can keep that department afloat for much longer? Or because the demand is so great? Who came searching for whom? I dont remember if it said so in the article or not. Did Wildstorm come a court'n Lego or the other way around? Knowledge is power so give it to me. Just because its Legos doesnt mean we can't have a serious conversation!

You're getting a few facts mixed up here. BZPower is the most popular Bionicle web site/forum on the internet with a membership of 14, 574 people. That's not counting all the visitors who chose not to register. The official Lego Fan Club doesn't a direct affiliation with BZPower. There's no way to tell how many people receive this Lego magazine + Bionicle comic book subscription but you can join without internet access so the print run is probably *way* more than 14,574.

Following the release of "Mask of Light" on VHS and DVD plus a new video game for GameCube, PlayStation 2, XBox, PC, and GameBoy Advance, Bionicle is probably _the_ hottest toyline for boys this Chistmas. Bionicle toys like the Toa Nuva sell in the millions not 14 thousands. The proof is on the canisters. Lastly, there has been a huge demand for this trade paperback from the Bionicle community for years. It's happening now because there's finally enough material to collect together. Nevertheless, Bionicle has been a DC Comic book from day one. The logo is quite noticeable on every cover.

I treat Bionicle very seriously. It's unfortunate that certain people can't get past the fact that they're created by Lego. Toss aside any preconceived notions about Lego stuff incorporating yellow heads and square bricks with pegs. When the Bionicle toyline was introduced, it was marketed as Lego Technic after all. The designs are far more complex than you image. There's a reason why the boxes for Makuta, Takanuva, Cahdok & Gahdok clarify that these toys are for ages 9+.

Kintoun