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View Full Version : PREISS' iBOOKS LAUNCHES GN LINE


MattBrady
11-15-2002, 03:34 PM
<a href="http://classic.newsarama.com/Other_Publishers/BakerStreet.jpg" target="_blank"><img src="http://classic.newsarama.com/Other_Publishers/BakerStreet_t.jpg" width="175" height="314" alt="cover detail from No Honor Among Punks" border="0" align="right"></a>The graphic novel market will get a new player this coming April as Byron Preiss’ iBooks launches a monthly graphic novel line which will include works by Don Lomax, Harlan Ellison, Richard Corben, Guy Davis, David Lloyd, and others. Despite what it may look like on the surface, iBooks’ foray into the graphic novel market isn’t completely new – in fact, as far as graphic novels go, they’ve never been too far away from them…

As an imprint, iBooks has been around since 1999, and made a name for themselves among genre fans by repackaging and publishing classic science fiction by the likes of Brian Aldiss, Alfred Bester, and Harlan Ellison, as well as X-Men and Spider-Man novelizations. According to iBooks publisher Byron Preiss, about half of line’s 200 books a year are reprints, while the others are original, and cover every topic, from science to history and pet care.

For Preiss, officially launching a graphic novel line marks a return to the field – in different forms over the years, he has been responsible for a wide variety of comic projects, such as writing DC’s Elseworlds Robin 3000 which was illustrated by P. Craig Russell, packaging Ray Bradbury Comics for Topps, as well as The Hitchhiker’s Guide to the Galaxy and Roger Zelazny’s Amber projects for DC. Preiss isn’t the only comics vet in the iBooks offices, either, as the publisher is the home for former Marvel, DC and Topps editors and creators.

“So it’s not as though we’ve been uninvolved,” Preiss said. “On the other hand, given the capital expense, it’s really a luxury to delve into the market, when you’re a small company. So we hope that, given the combination of bookseller market and the revived direct market, and the library market, there’s enough ground to do serious work – that’s why we entered into it again. We never really wanted not to be doing them, so it was really just a question of when we could do them again.”

The publishing program calls for iBooks to have one release a month, beginning in April of 2003. Like the publisher’s prose line, there won’t be any kind of unifying theme to the releases, save Preiss’ overall vision: “These are works that need to be in print, and to work both in the bookstore/library market as well as the comics market. In other words, they have to have a crossover appeal. As a graphic novel publisher, I’d say we’re a little to the right of Top Shelf in terms of commercial appeal – the works are less personal and more commercial, but a little to the left of a mainstream comics publisher.”

<img src="http://classic.newsarama.com/Other_Publishers/vietnam3a.jpg" width="175" height="260" alt="original cover to Vietnam Journal #3" border="0" align="left">Among the first releases on the schedule of iBooks is Don Lomax’s 192-page Vietnam Journal, chronicling the exploits of Vietnam war correspondent Scott “Journal” Neithammer. Originally published by Apple Comics between 1987 and 1989, the series a specials were critically acclaimed at the time of release for Lomax’s (a Vietnam vet) accurate portrayal of both the events as well as the feel of the soldiers fighting in the bush. iBooks’ collected edition will feature two special features, “Back in the World,” small pieces about what was occurring in America at the same time as Journal was in Vietnam, and “Missing American,” a series of profiles of soldiers who are still MIA from the conflict.

Also in the early releases will be Vic and Blood: The Chronicles of A Boy And His Dog by Harlan Ellison and Richard Corben – an illustrated version of the story which the film A Boy and His Dog was based upon. “This will be the original graphic novel which was previously published, plus the three Ellison/Corben collaborations, which will include the full color work Richard did to illustrate Harlan’s stories. All in all, you’ll have a combination of the full graphic novel with three prose stories with illustration.

“Perhaps the most important book to me that we’re doing early on is a collection of Guy Davis’ Baker Street, which we’re using the title of the first collected work, Honor Among Punks, for the work as a whole, which I think is a stronger, and more descriptive name,” Preiss continued. “That will be a 336-page book, entirely of Guy’s work with Gary Reed. I think that’s a major book.”

<img src="http://classic.newsarama.com/Other_Publishers/vicblood_cvr.jpg" width="175" height="228" alt="original cover to Vic &amp; Blood gn" border="0" align="right">The publisher will also release Raymond Chandler’s Marlowe, a collection of authorized adaptations of the writer’s Philip Marlowe stories, with contributions by David (V for Vendetta) Lloyd, Ryan (Dan Dare) Hughes, Jerome Charyn, and Lee Moyer, a protégé of Mike Kaluta, who will illustrate “Trouble is my Business. According to Preiss, the Marlowe volume will be two thirds color, one third black and white.

While he is excited about all of the early released, the upcoming collections of Jacques Tardi’s Leo Malet works are what Preiss is looking forward to the most. “Those are some of the most important graphic story works in the last 20 years, and they’ve never been in English,” Preiss said. “Jean-Marc Lofficier is doing the adaptation for us, and we’ll be doing a series of those. Normally, our books will be regular comics trim size, but with something like Tardi, it would be a crime to reduce them, so we’ll make those volumes larger.”

The look of the line is being designed by Dean Motter, and Preiss said that some of iBooks’ upcoming graphic novel releases will be original works by new artists as well as veteran creators, but will continue to blend older material together as well.

Ideally, the line is aimed at a middle-ground audience, somewhere between the direct comic market and the bookstore. “I believe in doing anything that helps the comics direct market, which we’ve been supporting from day one, but I do think the reality is there are now additional markets that hopefully bring new readers to all stores,” Preiss said. “All of our books will be available through our distribution partner, Simon and Schuster for bookstores, and Diamond for comic shops – so really, there should be no problem for anyone, going to any store that sells books finding these.”

Aaron Weisbrod
11-15-2002, 04:29 PM
OH HELL YEAH!!!

This is some of the best news I have heard all day!!! It's about time someone got around to re-releasing this "forgotten" treasures!

Stone Cold excited,
Aaron Weisbrod

gren99
11-15-2002, 04:34 PM
word to the wise: pre-order 'baker street' on sight.

it's absolutely one of my favorite books of all time, one of the better indie books published int he late 80s/early 90s and one of the most entertaining alternate histories ever devised for comics.

i've got all the original caliber press issues around here and still read them about once every 1-2 years or so.

right now, i'm ready to do the happydance.

Kwyjibo
11-15-2002, 04:46 PM
That's really great. Harlan Ellison is a world-class writer and 'A Boy and His Dog' is a great story.

notmertz
11-15-2002, 07:41 PM
As much as I love Nevermen, I really, really, really want to see Guy Davis someday return to Baker Street. I remember that it seemed like the book was going to return under the Vertigo imprint, and have been waiting patiently since.

Still one of my favorite series of all time (along with the first 20 issues of Strikeforce Morituri, oddly enough).

Glad the series will be reintroduced to a new generation of readers, or an older generation of readers who are more willing to take a chance on an indepent.

DocBrass
11-15-2002, 08:44 PM
VERY COOL!!!

The complete Baker Street. It's about time somebody got the rights to do a trade paperback for this series.

I wished Vertigo did this when Sandman Mystery Theatre was popular.

Timothycat
11-15-2002, 11:21 PM
What format are these books going to be in?

Best,
timK

MIKEON-LINE
11-16-2002, 01:03 AM
As far as I'm concerned, the world can never get enough Harlan Ellison material...

This is great news!

drew101
11-16-2002, 03:37 AM
Sounds good, but does Apple know about that title for the line? ;)

-drew101

Todd VerBeek
11-16-2002, 10:13 AM
[quote]Originally posted by drew101:
<strong>Sounds good, but does Apple know about that title for the line? ;) </strong><hr></blockquote>

You mean Apple Computers, the company that lifted its name from the Beatles' "Apple Records"? :)

And to clarify: "Apple Comics" was the name of the original publisher of Vietnam Journal, not a name for this line of graphic novels.

Cheers, Todd

MattBrady
11-16-2002, 10:49 AM
[quote]Originally posted by Timothycat:
<strong>What format are these books going to be in?
</strong><hr></blockquote>

comics trim for the most part, and variable page count - it was in the article somewhere.

MattB

Nat Gertler
11-16-2002, 11:50 AM
[quote]Originally posted by Todd VerBeek:
<strong>And to clarify: "Apple Comics" was the name of the original publisher of Vietnam Journal, not a name for this line of graphic novels.</strong><hr></blockquote>I think he was refering to the "iBOOKS" line, a name which is similar to that used by Apple for their laptop computers.

drew101
11-16-2002, 09:05 PM
[quote]Originally posted by Nat Gertler:
<strong>I think he was refering to the "iBOOKS" line, a name which is similar to that used by Apple for their laptop computers.</strong><hr></blockquote>

Correct, Nat. But not just similar. Exact. iBooks is the trademarked name for Apple's line of Macintosh G3 laptops.

And, Todd, I think the use of "apple" in a company name is quite a bit different than using a word (iBook) made up by a specific company (Apple) on another company's (Byron Preiss' iBooks) product. It would be like Apple calling their next line of computers "Big Macs".

Nat Gertler
11-16-2002, 10:50 PM
[quote]Originally posted by drew101:
<strong>Correct, Nat. But not just similar. Exact. iBooks is the trademarked name for Apple's line of Macintosh G3 laptops. </strong><hr></blockquote>No, the trademark for Apple's laptop is registered as IBOOK in the federal database and is listed in their own trademark listing as iBook.

The Preiss term is registered as IBOOKS (note the S) and is used as ibooks.

[quote]And, Todd, I think the use of "apple" in a company name is quite a bit different than using a word (iBook) made up by a specific company (Apple)<hr></blockquote>Ummm, no, at least not judging by the trademark record. They registered their trademark in IBOOK in November 1998, as an Intent To Use registration, and didn't actually announce the product with that name until July, 1999, releasing it in September. While the August 1999 filing of the IBOOKS trademark took place between those two events, the Apple registration was more than two years after the October, 1996 registration of Family Systems Limited for IBOOK as "computer hardware and software used to support and create interactive, user-modifiable electronic books". It was also after the March, 1999 registration of IBOOKS by Aatrix Software, Inc. for their computer software.

In other words, Apple was not the first to slam the letter i up against the word book, and it seems to be something that several unrelated folks were doing about the same time -- unsurprisingly, given the popularity at that time for slamming i or e against everything to make a tech term. (For example, in 1998 someone registered IBOOKMARKS.)

Todd VerBeek
11-16-2002, 11:54 PM
[quote]Originally posted by Nat Gertler:
<strong>I think he was refering to the "iBOOKS" line, a name which is similar to that used by Apple for their laptop computers.</strong><hr></blockquote>

Oh. That. {sheepish grin}

I guess I didn't catch what he was driving at because A) I was tired, and B) that's a name that Byron Preiss has already been using for a while now, and applies to their prose books, not just the graphic novels.

Anyway, now that we've opened up the interactive trademark lesson, I'd like to add something that hasn't been mentioned: Trademarks are filed in specific categories of business, and it's possible for two parties to use the same trademark, as long as their businesses are distinct enough. (e.g. Marvel comics and Marvel adhesive tape.)

In fact, that was the basis for the settlement between Apple Records and Apple Computers: Jobs and Woz could keep using the name "Apple" as long as they stayed out of the music business (an agreement that probably seemed more clear-cut in the 1980's than in the era of the iPod and iTunes).

The USPTO and the courts do tend to be more picky about trademarks that consist of specially-coined words or phrases (which is why Apple did have to stop calling their high-capacity 512KB Macintosh the "Big Mac" and switch to the less appealing "Fat Mac"). But as long as they conclude that there's no danger of "confusion in the marketplace" based on the similar names, and the company complaining isn't a major campaign contributor, they'll usually let it go. (McDonald's hasn't stopped people from referring to the miles-long Mackinac Bridge in Michigan as "Big Mac".)

Regardless of who filed first and who first used it in commerce, I suspect this is a case in which "portable computers" and "electronically-published books" were distinct enough categories of merchandise that they figured consumers wouldn't get confused.

Cheers, iTodd

Nat Gertler
11-17-2002, 12:44 AM
[quote]Originally posted by Todd VerBeek:
<strong>In fact, that was the basis for the settlement between Apple Records and Apple Computers: Jobs and Woz could keep using the name "Apple" as long as they stayed out of the music business (an agreement that probably seemed more clear-cut in the 1980's than in the era of the iPod and iTunes).</strong><hr></blockquote>Actually, it was before those things that they first ran into problems. Once the Mac gained sound capability, Apple Records sued. British High Court ruled against the computing company, costing them tens of millions of pounds.

Todd VerBeek
11-17-2002, 01:05 AM
[quote]Originally posted by Nat Gertler:
<strong>Actually, it was before those things that they first ran into problems. Once the Mac gained sound capability, Apple Records sued.</strong><hr></blockquote>

Um, Nat? I know that Apple and Apple had issues before the iPod. I said as much, when I mentioned how they previously tried to settle them. I didn't think the impetus of the original dispute, the venue in which it was tried, or the amount of money involved was relevant to the topic at hand.

But go ahead and find an angle that lets you "correct" or "educate" me on this point as well. I know I tend to be pendantic, but I bow before your superior pedantry. :rolleyes:

Nat Gertler
11-17-2002, 03:36 AM
[quote]Originally posted by Todd VerBeek:
<strong>Um, Nat? I know that Apple and Apple had issues before the iPod. I said as much, when I mentioned how they previously tried to settle them.</strong><hr></blockquote>
Yes, Todd, and it sounded like you were talking about the agreement that they had in place from the Apple II GS situation, which was not the case that I refered to (although I did get it a bit confused -- it was the addition of the CD-ROM drive to the Mac, not sound capability, that brought about the follow-up suit.)
[quote]But go ahead and find an angle that lets you "correct" or "educate" me on this point as well. <hr></blockquote>I hadn't expected you to turn into one of those who acts offended by information being presented, or by people not assuming that you know everything. Should I act put off because you responded to my post with an attempt to "educate" me with your explanation of how trademark is secured in categories? Or should I treat you as if you had added information to the discussion that might be seen by others who didn't know?