MattBrady
04-28-2003, 11:57 AM
Press Release
<blockquote>On June 23, cable network The History Channel will air Comic Book Superheroes Unmasked, the network's first documentary about comic books and their subject matter. At the same time, the network has teamed up with Diamond to develop a marketing strategy that will draw an enormous level of attention to comic book stores by promoting the Comic Shop Locator Service.
As part of its plans to promote the show, The History Channel has developed an eight-page promotional comic book, and will distribute 1.5 million copies through movie theaters, restaurant chains, and special publicity events. The comic book will contain a full-page ad for the Comic Shop Locator Service.
Furthermore, The History Channel will drive viewers to comic book stores on air during the program and include CSLS information in the show credits, and has also agreed to link to the Comic Shop Locator Service from its website.
In exchange for this promotion of the CSLS, Diamond will be distributing free copies of The History Channel's eight-page promo comic to selected retailers who are signed up for the CSLS, for them to distribute to their customers. Stores that belong to the Service will benefit from the high level of publicity generated by the show, which will be broadcast to over 82 million households.
"The History Channel is taking steps to promote this show and, in doing so, will promote our market both directly and indirectly," said Diamond Marketing Communication Manager Lyga. "This is an opportunity for retailers to be a part of another major national promotional event that will draw attention to comic books and to the specialty market. Like Free Comic Book Day, we expect it to be a success."
The History Channel is one of the fastest growing channels on the air, having begun with one million subscribers and quickly grown to its present size. In 2002, it was named a "World Class Brand" by Equi Trend Survey and was named best promoted brand by Promo Magazine.
"This is an organization that understands promotion and excels at it," continued Lyga. "Now specialty retailers can benefit from that."
Comic Book Superheroes Unmasked airs on June 23; the promotional comics will be delivered to retailers in early June for free distribution throughout the month.</blockquote>
<blockquote>On June 23, cable network The History Channel will air Comic Book Superheroes Unmasked, the network's first documentary about comic books and their subject matter. At the same time, the network has teamed up with Diamond to develop a marketing strategy that will draw an enormous level of attention to comic book stores by promoting the Comic Shop Locator Service.
As part of its plans to promote the show, The History Channel has developed an eight-page promotional comic book, and will distribute 1.5 million copies through movie theaters, restaurant chains, and special publicity events. The comic book will contain a full-page ad for the Comic Shop Locator Service.
Furthermore, The History Channel will drive viewers to comic book stores on air during the program and include CSLS information in the show credits, and has also agreed to link to the Comic Shop Locator Service from its website.
In exchange for this promotion of the CSLS, Diamond will be distributing free copies of The History Channel's eight-page promo comic to selected retailers who are signed up for the CSLS, for them to distribute to their customers. Stores that belong to the Service will benefit from the high level of publicity generated by the show, which will be broadcast to over 82 million households.
"The History Channel is taking steps to promote this show and, in doing so, will promote our market both directly and indirectly," said Diamond Marketing Communication Manager Lyga. "This is an opportunity for retailers to be a part of another major national promotional event that will draw attention to comic books and to the specialty market. Like Free Comic Book Day, we expect it to be a success."
The History Channel is one of the fastest growing channels on the air, having begun with one million subscribers and quickly grown to its present size. In 2002, it was named a "World Class Brand" by Equi Trend Survey and was named best promoted brand by Promo Magazine.
"This is an organization that understands promotion and excels at it," continued Lyga. "Now specialty retailers can benefit from that."
Comic Book Superheroes Unmasked airs on June 23; the promotional comics will be delivered to retailers in early June for free distribution throughout the month.</blockquote>